Gain Free Marketing For Your Transmission Shop By Participating in Social Media
Posted by Regis on Monday, April 1st, 2013
For a transmission shop to survive and grow, it must attract new customers and remain engaged with current and past customers. The best way to do this, is with a well-planned marketing effort. Today’s marketing is much different from the way we marketed 15 years ago. One of the biggest changes is the addition of online, web based marketing. There are many benefits to marketing on the web.
So what makes web based marketing so cool? First, you can really pinpoint and control where your effort is spent. Second, tracking your effort can return very detailed information. You can drill all the way down to whom, where and when the message was delivered was. You can also obtain feedback to that message. Did it work? Was it well received?
While an entire book could be written on the subject, we will only brush the surface. Today’s blog will deal solely with social media. Here are a few places where your time could be well spent. The best part is that they are all free!
You will want to get started by setting up a company page. The page should include your logo, contact information and a few catchy pictures. There should be a brief, but well written description of your shop and services. You want to stick out from the herd, so take your time with this step. Next, you will want to get friends, customers and strangers to “like” or “follow” your page.
So what do you do when people start liking or following your new page? First, you will want to keep them engaged. You want them to interact with your message and you want them to return, on a daily basis if possible. This can be done in a number of ways. You can offer internet only specials. You can have contest where people can win something. You can share the latest industry news or the latest neighborhood news. You can offer discount coupons. You can even share quirky or funny pictures, even if it has nothing to do with transmissions. The whole idea is to get people to come back.
The biggest player currently in the social media arena is Facebook. Over one billion people now use Facebook. While they are the biggest players, there are others nipping at their heels. You have MySpace, who at one time was king of all social media. There is also Linkedin with is great for B2B business. Google+ is a fairly new player in the arena, but they are making quick strides and gaining market share. The great thing about Google+ is how it ties into the Google search algorithm and affects the order is which your webpage shows up in a search. Other great sites are Pintrest, Tweeter, Four Square and Instagram. Don’t forget about other lesser known, but more automotive based sites such as HubGarage, AutoShrine, TheFoat and CarGuyNation.
While we have only scratched the surface, any of the above social media sites can help spread the word about your transmission shop! All it takes is a little time and effort on your behalf.
Leave a Reply
You must be logged in to post a comment.