ETE REMAN Blog

Ideas For Getting The Word Out That You Sell Re-manufactured Transmissions

Posted by on Thursday, August 22nd, 2013

Everyone knows that a re-manufactured transmission is much better than a rebuilt one. A re-manufactured transmission includes major modifications and upgrades that make them both strong and more durable. All internal hard parts are re-machined back to factory perfect specs, or the parts are replaced with brand new ones. You won’t find any of these features in a rebuilt transmission.  The companies that re-manufacture automatic transmissions are so confident in the quality of parts they use and their craftsmanship that they offer an industry best three year warranty! Rebuilt transmissions on the other hand only offer an average 90 warranty. And get this – in the rare event that a re-manufactured transmission fails within the warranty period, they will cover the cost to R&R the transmission.

ETE Reman is a premier re-manufacturer of transmissions

Source: etereman.com

The above facts are why you, the automotive repair shop owner, decided to carry re-manufactured transmissions in the first place. That’s a smart move on your part. So what’s the best way to promote the fact that you sell the best replacement transmissions on the market? Here are a few ideas:

Internet Site: You must have an Internet site for your business. They have become so cheap and easy to build there is simply no good reason that you still don’t have one. Make sure to use strong, unique descriptions of the re-manufactured transmissions you carry. The Google search algorithm does not look kindly on text that was copied and pasted from another site. It’s OK to grab descriptions off the manufacturer’s website, just be sure to change them up a bit. Be sure to use as many pictures as possible. List as many individual transmissions as possible, such as 4L60E, A727 and AOD instead of just saying “we carry re-manufactured transmissions”. Make your site easy to navigate and be sure to put your phone number on every page.

Social Media: Facebook, Twitter and other social media sites are free. It’s a great way to engage your customers and allow them to respond with any questions.

Make sure you build a nice website

Source:muddycolors.blogspot.com

Google Adwords:  Come up with a small budget for Google Adwords. Carefully choose your keyword.  Use the actual name of the individual transmissions as keywords. Double check to make sure you have the correct spelling, along with the incorrect spelling, of every transmission. Example: TH400 and TH-400. Customers will use both terms. The Google ads are very limited in length, so use powerful wording, like “3-year warranty”.

Blogging: Try to write one blog a week. Make sure it is keyword rich. Embed links into the blog that take a reader back to your website.  Each blog should be on a different transmission.

Be sure to blog on a weekly basis

Source: pauline-bennett.com

 

Local newspaper ads: Don’t forget about your local newspaper. A lot of people still read the paper. Newspapers are desperate for business, leaving you lots of room to negotiate a good deal.

Flyers: Look into companies that sell flyers. Flyers are usually pretty inexpensive and you can really pinpoint a local targeted audience. Make sure your flyer sticks out by offering a discount or something for free. Flyers can be mailed, put into newspapers, placed on people’s windshields or handed out at local events (sports events, car shows, charity events, etc.)

Running a transmission shop is no different than running any kind of business. You have to be a great record keeper and manage your finances, give great service, and market your business appropriately. This is but a brief way to advertise the fact that you carry only the best transmissions in the industry. Give a couple of the methods a try. You’d be surprised at the response you may get!

I highly recommend you replace your customer’s transmission with a re-manufactured transmission. A re-manufactured unit will include major alterations and upgrades designed to make them both stronger and more durable. A re-manufactured transmission will also include a much better warranty: three years compared to an average 90 days for a rebuilt transmission. In the rare event that a re-manufactured transmission fails within the warranty period, they will cover your R&R cost to replace your customer’s transmission. And remember, the companies that re-manufacture transmissions are very easy to contact. They are just a quick phone call or email away.

Leave a Reply

You must be logged in to post a comment.