Instill Confidence In Your Customers By Selling Them A Re-manufactured Transmission

Posted by on Thursday, November 21st, 2013

If you own your own automotive repair business, you know it is necessary to build your customer base over time. It simple will not happen overnight. One of the best ways to build a solid customer base is to sell and install products that you truly believe in. This will instill confidence in your customers, leading them to spread the good word about your repair business.

Everyone knows a re-manufactured transmission is better than a rebuilt one

Image source:

When it comes to replacing your customer’s automatic transmission, it is a well known fact that a  re-manufactured transmission is a much better option than a rebuilt transmission. Many shops know this, but they don’t know exactly why it is better or how to let their customers know it is in their best interest to purchase a re-manufactured transmission over a rebuilt one. Let’s go into a little more detail on how you can explain this to your customer.

Friction material and seals:

  • Rebuilt transmission: A rebuilt transmission won’t include all new bands and clutches, along with new seals. They will usually only meet minimum specs and are not designed to last a long time.
  • Re-manufactured transmission: a re-manufactured transmission will only include top quality bands, clutches and seals. This is because a re-manufactured transmission comes with a much longer warranty than a rebuilt transmission, and the company that re-manufactures transmissions designs their transmissions to be as good, if not better, than a new transmission.

Hard parts:

  • Rebuilt transmission: A rebuilt transmission will not include new hard parts or machining of the worn parts. Companies that rebuild transmissions simply don’t have the expensive machinery required to machine hard parts. They will only replace hard parts that are completely worn out, and when they do they will only take used parts from another donor transmission.
  • Re-manufactured transmission: All hard parts in a re-manufactured transmission must meet strict guidelines and tolerances. If a worn part can’t be re-machined to a better condition, it will be replaced with a new part.

    Only companies that re-manufacture transmissions can afford expensive test dynos


Dyno testing

  • Rebuilt transmission: Most places that rebuild transmissions can’t afford a test dyno and therefore do not pre-test their transmissions before you invest your labor. If there is a problem after the installation is completed, the transmission must be removed at your cost and returned to the rebuilder.
  • Re-manufactured transmission: All re-manufactured transmissions are thoroughly tested on state-of-the-art computerized dynos that simulate real-world conditions. In the rare event that a problem arises, it can be fixed before it ships to your shop. You’re basically guaranteed that the transmission will work correctly if you install it properly.


  • Rebuilt transmission: On average a rebuilt transmission comes with a 90 day warranty. This allows the companies that rebuild transmissions to use lower quality, inexpensive parts because they know the transmission will be out of the warranty period by the time it fails.
  • Re-manufactured transmission: Re-manufactured transmissions, such as those built by ETE Reman come with a three year warranty. That’s 12 times longer than the average rebuild. Companies that re-manufacture transmissions feel comfortable offering a warranty of this length because they only use top quality parts and components and rely on the best transmission personnel in the industry to assembly their transmissions. In the rare event that a re-manufactured transmission fails, they will pay you, the repair shop, to R&R the defective transmission. They will also cover any shipping costs associated with getting the old transmission shipped back and a new replacement transmission shipped out to you.


  • Rebuilt transmission:  None
  • Re-manufactured transmission:  Re-manufactured transmissions include modifications designed to make your transmission stronger, more durable and last longer. Companies like ETE Reman have a hotline in the rare event you run into any issues with your transmission, or simple have a question before placing your order. They are always there to support you.

    ETE Reman makes the best re-manufacuted automative transmission available


You now are better equipped to teach your customer why investing in re-manufactured transmission over a rebuilt one is a good decision and in their best interest. They should feel confident in knowing they are getting the best possible product.

Sooner or later, due to high mileage or abuse, you will be faced with a decision to replace your customer’s transmission. I highly recommend doing so with a re-manufactured transmission over one that was simply rebuilt. A re-manufactured transmission comes with a much better warranty; three years compared to an average 90 days for a rebuilt transmission. In the rare event that you need to contact the company that re-manufactures transmissions, they are just a quick phone call or email away!

Leave a Reply

You must be logged in to post a comment.