Top Tips for Using a Car Show to Promote Your Repair Business

Posted by on Friday, January 25th, 2013

Although our blog is typically about the transmission side of the business, this advice can be used by any repair shop. In today’s market it takes a lot to have your business stand out from the rest of the repair shops in your area. You need to really think outside of the box when it comes to promoting your services. That’s why I recommend you host a car show at your place of business.

Hosting a car show to market your repair business



Here are some pointers and tips to help you out:

Tie your car show to a local charity. Doing so will make it easier to get other people and other businesses interested in helping out. Plus, you’re doing something to help someone less fortunate. Hopefully, you can donate any remaining funds you make from the car show to your charity (after you deduct your expenses).

Partner up with other local businesses to get the word out about your show. Since you’re going to have a connection to some type of charity, most companies will be more than happy to help. Ask them if you can leave flyers at their place of business. If they are on a busy road, ask them to hang a banner for you. Make sure the name of your business is on both the flyers and banners.

Car show banner


Ask local companies to donate something for your raffle. It’s a tax write off for them. Almost anything can be donated, whether it is a product, service or something else. It doesn’t matter if they donate something for a man, woman or child. Car shows are historically attended by men, but they often bring their wives and kids. Nothing like making the whole family happy!

Make sure you hold the car show at your place of business. Offer free tours of your shop and business. Pass out discount coupons for a certain amount off a product or service.

People love t-shirts. Have some custom printed or embroidered t-shirts made with your logo and business information.  The cost will be worth the walking billboards advertising your services. Give them out as raffle prizes, or sell them for your charity.  Add this cost to your price of admission for those displaying a car at your show.

Make goody bags to hand out to the participants. Stuff it with your stickers and other promo items. Everyone loves cool magnets or key chains. Again, add this cost to your admission fee. Most shows charge at least $30 per vehicle entered in the show. If you spend some money on t-shirts and stickers, magnets or key chains, that still leaves you with enough money to cover expenses and have a little left over to give to your charity.

Hire a DJ to handle the microphone. They are not that expensive. Also be sure to rent a couple extra portable bathrooms and be sure to keep them stocked with toilet paper. Nothing can ruin a car show quicker than too few bathrooms for the public.

Spectators should be admitted for free.

Charge other companies for a booth space at your show. Food vendors, women’s clothing, your local insurance company – these are all businesses that would happily pay to exhibit at your show.

Charge vendors for a booth space at your show


Putting on a show is a lot of work, but in the end you’re getting a lot of people to your place of business and hopefully making some new customers. You’re helping out a charity, and you should feel good about that. The best part is that if you plan everything correctly the show shouldn’t cost you a cent.


A transmission will not last forever, regardless of how well you take care of it. If a decision has to be made to replace the transmission, I highly recommend you consider a re-manufactured transmission as your first choice. They differ from a rebuilt transmission in the fact that they are as good as a new transmission at a greatly reduced price and often include modifications and upgrades that make them much more durable. A re-manufactured transmission also comes with a much better warranty: three years compared to 90 days for a rebuilt transmission.

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