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Because I’m Worth It (And So Are You)

October 19, 2017 By The Video Guy Leave a comment


L’Oreal personal care products have been around since 1909, and say what you want about them as a company or their products, they have had one of the most successful marketing campaigns based on 4 simple words: “Because you’re worth it.” You couldn’t ask for a more perfect slogan for personal hygiene products. Interpreted, it says, “You big dummy, of course, you deserve the best, why would you think otherwise?” We all want the best, but what is the best? Is my best the same as society’s? As yours? I’d venture to say no, and it’s the difference in opinion that makes all the difference in the world.
Every year I host an anti-Oscar party where a group of my film snob friends and I watch a film that would never have a chance at winning an Oscar. * We do this because beauty is in the eye of the beholder. If we don’t agree that The Artist (2011) deserves Best Picture then we are free to form our own opinions and free to think differently, argue, and offer our thoughts.
Thinking differently—outside the box, critically—is more than simply being contrary to popular thought, but making sure you have an informed opinion. Perhaps too often, we are easily trapped by the easy answer to why? “Because.” “I don’t know.” “I’ve always felt this way.”
But because I’m worth it and you’re worth it, we need a bit more. You can’t have a solution to a math problem without the work, so similarly, how can you have an opinion without reasons? And the remarkable thing about opinions is that they’re entirely your own. Recommendations and advice can create new and exciting opportunities especially when others fancy you an expert in a specific field. If you find yourself “I don’t know”ing, you need to dig in and understand who you are as an individual and what forms your thoughts, ideas, and opinions.
Choices in life are important and must not be taken lightly. If you tell someone your favorite pizza is pepperoni, bacon, and jalapeño, I encourage you to understand what it is about those toppings that appeal to you.** Pretend you were encountering a member of the anti-bacon-pizza lobby. How would you defend it?
I urge everyone who is reading this to find an hour (impossible, I know) to turn off the music, turn off the Netflix, and just lay/sit/stand in silence and see where your mind goes. See what crosses your mind and you’ll be amazed at what you might find. Maybe you’ll finally get the gumption to try a new hobby, maybe you’ll finally get that joke your co-worker told two days ago, or maybe you’ll learn something important about yourself.
Using this technique over the years, I learned that I enjoy making barn quilts, should probably lose weight and drink less, and even made big life choices such as choosing not to go back to school and instead turning my talents towards building a portfolio and learning on my own.
So, take some time to get to know yourself, because only then can you truly give meaningful advice to others. You don’t buy a vacuum from a salesman because you need a new vacuum. You buy it because he has convinced you he knows what he wants and likes in a vacuum, and you agree with his opinion that this vacuum has now become the best option.
With all this will come character and a thick skin for feedback from other strong-minded individuals who enjoy the challenge of a debate. Remember, it’s a jungle out there, and we all need to survive and have passion for life, because you, me, and everyone else is worth it.
 
**And so you all don’t have to ask, it’s because the spices of the pepperoni blend amazing with the extra spice of the jalapeño, and I’m just a sucker for bacon’s crispy pork fat. Put it all together on a thin crust and you have entered Crunchy Flavor Town.


In The Video Guy’s Reman U debut, he explains that he, you, and I are all worth it. We’re worth the time to know and share what’s on our minds. Join the conversation with Andrew below or email him directly.

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