Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

Ignore the Numbers Siren.

Have you ever had a day like this?   The sun is up and coffee is brewing. You pull out your phone and check your calendar for what’s on deck. Then, a text notification: “Morning. I’m sick today. Won’t be able to make it in.” You sigh, curse silently (or loudly. This is you, after […]

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Who's Your Warranty For?

“This limited warranty shall apply to…” “Unless otherwise stated…” “…shall not apply if the defect was caused through…” Sound familiar? Whether any of these phrases (or oh-so-legal and exciting versions of them) are outlined in your business’s warranty statement, you’ve no doubt read them in tiny print at some point in your lifetime as a […]

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How to Keep The Exception From Becoming The Rule

I went to dinner with the Reman Wingman last week following several hours spent in our booth on a trade show floor. A bit tired and jet lagged, we were anxious to eat. The restaurant we picked wasn’t too busy, and a friendly hostess sat us almost immediately. Within minutes, our server approached to offer […]

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Words of Caped Wisdom

Yesterday was Captain Reman’s birthday. Between wishing him well and thinking about cake (because, let’s be honest, cake makes even an already great day better), I found myself thinking about Reman U. After all, this is pretty much where the “Captain Reman” name first came to be. But beyond the alter ego (and a pretty […]

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The Do's and Don'ts to Swirly-Proof Your Brand

When you’re a kid, bullying often comes in a few select forms. That neighbor down the street who makes fun of your training wheels. The 6th grader who cuts you in the lunch line every pizza day. Your older brother who insists that you really should quit punching yourself. Your sister who cuts your hair […]

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Would Don Quixote Outsell You?

You probably wouldn’t think of a guy who is often thought of as a madman as much of a salesman. And here is where I’d argue that you’re wrong. You see, if I were to put the best, brightest sales guy or gal I know up against Don Quixote (setting aside the fact that he […]

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The Best Time of the Year

The holiday season is one of my favorite times of the year. My mom will fill the kitchen with enough food to feed an army – including the secret recipe family cheesecake that takes days to make just right. My dad will cart out stacks of board games from the garage – even the ones […]

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How Long Does it Take to Rock My Marketing Brain?

If you’re lucky, your thoughts, opinions, and ideas are challenged every day. Regular, open discussion is a healthy thing, especially when it comes to justifying what you’re most passionate about. But let’s be real. With the various responsibilities you have in your day to day and how busy work can seem, it’s easy to fall […]

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Dear Girl-Who-Knows-Literally-Nothing

Dear girl-who-knows-literally-nothing, Ok, that’s a little harsh. You do know some things – important things like the value of hard work and how to respect your professional elders. But, contrary to popular belief, you do not know it all. No worries, though. You’re really just beginning. In the next 1,460 days (four years for those […]

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What I Love Most About Failure

Throughout my life, I’ve struggled with failure. Not as a consistent result of my decisions or actions, but as a concept. I hate the idea of failing – and will do pretty much anything to avoid it. In my professional life, I’ve definitely failed more than a few times. Shipped a customer’s order incorrectly by […]

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