At ETE, we pride ourselves on our ability to adapt, evolve, and embrace the principles that guide us toward excellence. Among these guiding principles, the core value of “Go All-in” stands out, particularly during periods of change. Recent organizational shifts within our company remind us that change, while challenging, is an integral part of our […]
Read MoreWhat happened to the magic, melting golden egg that oozed flavor and oil? It was once the best part of preparing that box of dehydrated chicken noodle soup mix. The egg shaped vessel provided some semblance that I was actually consuming a chicken like product. I don’t get more soup without the egg. It doesn’t […]
Read MoreWhat happens when you plant a tropical plant in Wisconsin and “forget” to winterize it or bring it inside when the winter weather begins? The plant was healthy. It was thriving in the warm summer sun. It was watered as directed and given the correct amount for food and fertilizer. It was even sung to […]
Read MoreIt’s that time of year again. No, not just the beginning of the holiday season but also the intrusive, barraging influx of political campaign ads. Between the texts, the endorsements on television and the non-stop phone calls, there is no way anyone will forget about their civic duty on Tuesday. Enough is enough. I have […]
Read MoreI don’t normally eat fast food. But when I do, it usually leads to disappointment . For the past month a commercial from a big chain burger joint has been tempting me to try their new chicken sandwich. It looked amazing. It came with pickles. I’m a sucker for pickles. I managed to abstain, until […]
Read MoreFranchises. I wonder if you are thinking of Big Macs, your beloved sports team, or Double A-M-C-O…… There is plenty to like and dislike about franchise businesses, and I’ll bet whichever one you are thinking of gave you a strong association. If you’ve read more than a few sentences I’ve written you won’t be shocked […]
Read MoreI’ll never forget it. 5 years ago, I blocked off 30 minutes of time to go watch my daughter’s swimming lesson at the gym. During lessons time, the pool is packed with parents and their young swimmers. Halfway into the lesson, the pool maintenance technician walked through the pool area and stopped by my chair […]
Read MoreApproaching the end of last year, I think I attached a lot of meaning to starting a plan fresh in 2021. Come January, we’d see my plan through from start to finish. I did it last year, I can do it this year! (Of course, this ambitious planner in me forgot that I didn’t really […]
Read MoreTo all the marketers, salespeople, corporations, SPAMers, advertisers, and vendors who contacted me this week I say to you now:THANKS FOR NOTHING! Actually, I should say, “No thank you!” for clogging my inbox with junk mail, SPAM, worthless advertising, and phony thank-you letters. But what I really want to say is, “You failed!” All that you’ve accomplished is that you pissed us […]
Read MoreIn October, the honor of leading our marketing team was bestowed upon me. I have no formal marketing training, (no I don’t count the Bachelors of Business Administration – Mktg Major from 20 years ago) and not much in the way of design and mass communication skills. Wholly unqualified in a traditional evaluation, I brought […]
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