Your Business In Layman’s Terms

Because we probably aren’t experts on everything, in many customer service scenarios we are put in the position of the layman, needing some specialized information explained… to understand the medical procedure, the amount of labor required, the exact specifications. It is on the part of the professional to simplify – without dumbing down – the technical information in order to “make the sale”.

The term layman has come to mean “a person who does not belong to a particular profession or who is not expert in some field.”  It also has a somewhat less commonly known meaning of “a person who is not a member of the clergy”, which is its original definition. Layman is derived from the words “lay” (from the Old French “lai”, meaning “secular”) and “man”, hence the “non-cleric” meaning.

To put something in layman’s terms is to describe a complex or technical statement using words and terms that someone not specialized in a specific field can understand.

My work is technically oriented, and not everyone I communicate with shares my knowledge, experience, understanding, or vocabulary.  My current role is leader of the product support team for a transmission remanufacturer, dealing heavily in technical diagnostic work.  My previous careers in contracting and insurance had similar challenges.  To both internal customers (the people in other departments in your company or your vendors/suppliers) and external customers (the ones that pay!), your expertise and understanding are often beyond theirs, but the need to find common ground and effectively communicate or translate technical details are critical to your success, and theirs.

Here are some examples that may be relevant to you:

  • demonstrating value in a sale
  • setting proper expectations for your product or service delivery
  • troubleshooting issues
  • promoting adherence to processes
  • getting buy in from business leadership
  • new process or systems adoption

Problem now stated, it is my mission to provide some value in how to combat or mitigate (insurance lingo for limit) this challenge.  Here’s are some strategies:

  • Find common language.
    • Avoid using technical jargon or acronyms that the recipient of your message may not know.
  • Simplify, slow down, and provide only relevant info.
    • Less can be more if it’s understandable.
  • Use metaphors.
    • Tell a story your customer can relate to that makes your intended point.
  • Pictures!
    • A good infographic or diagram can be a major help here.
  • Ask questions to assess the listeners understanding:
    • Does that make sense? Are you with me so far?
  • Put yourself in their shoes.
    • Try to take the blinders off and pretend that if you didn’t have all the knowledge, would you follow?
  • Self-deprecation or even technical-deprecation may be useful to keep people from getting defensive when they are confused.
    • “I recall getting this mixed up before someone explained it to me, too.”

It isn’t necessary for every customer, client, or passerby to have the same technical understanding of the service you’re providing as you do. What is essential is that the customer understands what the scope of work is and what they’re paying for. I try out explanations on my 7-year-old – with a completely open mind and no prior knowledge, he’s a good judge of how clearly I can explain a process without the necessary technical lingo.

To make the sale or mitigate customer concerns about time or spending, remember it’s not dumbing down, but translation. Simplify, illustrate, and ask questions.

How have you made your most technical topic easy to understand?

Are You Reading This?

Hi! You are reading this. How meta.

My name is Andee, The Rhythm of Reman, and I’ve been authoring, editing, and publishing for REMAN U for two and a half years now. We (read: I) send out an article every week, mostly on Thursdays. Our authors are all our own – people I work with every day, and people I bug at what must seem to them a near-constant clip for their articles so that I can, in fact, get those articles out to YOU.

But why? I know why REMAN U exists. Captain Reman has told me… and you. ETE REMAN, the company that runs REMAN U, is a really special place that has attracted some great minds – it’s a cool part of my job to share the business, customer service, sales, and attitude advice that many of us live by every day – so, we’re not selling you anything (unless you want a transmission)!

But are you there? Is our altruism truly that? Or just a platform for us to pontificate out to the great unknown? Or are we just writing to ourselves? Once upon a time in REMAN U land, long before my time, the articles got a lot of responses, engagement, even criticisms. But those times have come and gone. Every Thursday (mostly), I race the clock to harass a coworker for a completed article, get it up on the blog, format pictures and graphics, get it into email form, create more graphics, and hit send out to a solid and impressive list of subscribers… you… but do you get it? Do you read it? Does it mean anything?

Do you care? You might, but I don’t know that. I can see the percent of opens, the percent of clicks. It isn’t great. It isn’t commensurate with the amount of effort my team puts in every week to get it out to you and 6000 of your fellow subscribers. But watching the clock on my time before I have to get REMAN U out again this week, I can’t help but feel like I should give up. Would anyone notice?

As with all thankless tasks, most of the time I’m happy to comply and send out our great content, but every once in a while, like now, I feel frustrated and like this is a waste of my time. Maybe this is a personal failing. A defeat. It’s definitely a cry for help.

The “call to action” is a hallmark of the blog movement of the 2000’s, a time that maybe, somehow, has slipped away from us – it’s going to be 2020 next year after all. I’m going to try regardless:

  • Are you reading this?
  • Do we provide value?
  • Do you reflect, grow, improve your business as a result of reading our weekly thoughts?

If you do, please, use your [digital] voice and tell me so that I can keep on going… tide me over ‘til issue 500 at least.

Do you want different content? More relevant content to your work, your role? Let me know. I’m wrestling with these authors each week – they love when I give them topics. Let’s do this.

If You Like It Put Your Brand On It

Our name is on a lot of stuff: stickers, hats, shirts, lanyards, and of course, pens. It’s also on some pretty niche stuff: Klement’s beef snack sticks (“Nice to Meat You”), VIN decoding mousepads, beer mugs, bobbleheads… and we come up with new, interesting stuff to brand all the time, partly because our favorite customers, vendors, and even our own employees really like cool, new stuff. Who doesn’t?

Sometimes I send my weight in swag equaling hundreds of pieces and thousands of dollars to shows and customers. As our trade show crew is out exhibiting the rest of this month, I consider the items we give away to attendees and customers: is it worth it?

  • Is it useful? (No, really.) USB drives, laser pointers, stress balls, grocery bags – you have them, I have them, and like me, you’ve probably thrown most of them away. While categorically useful in nature, not all promotional items end up being actually used… ever.
  • Is it relevant? USB drives, laser pointers, stress balls, grocery bags: all these things have something in common: they have absolutely no relevance to any industry. Sure, you can look at and store data and files on a USB, you can point your laser, and we all experience stress in remembering to bring our branded grocery bags to the store, but they are in their very nature generic and meant to be easy items that “everyone will like”. That’s not likely and, unfortunately, categorizes stuff as junk.
  • Is it a keeper? Do I keep it, wash it, use it again? Do I go looking for it at the next event? Do I ask the vendor to send me another? Do I refer to that thing, not as the object but as the BRAND NAME HERE item? That’s how you know something is special. While, yes, these items are sometimes the pricier of promotional options, they are legitimately worth their weight.

Promotional branding is an adaptive industry – the classics remain while new items, new technologies, and new trends allow for fresh stuff to arrive on the trade show floor, in your mail, or in your shop every day. To decide what to brand, I make sure it addresses two main concerns: Would I or my customer use it every day? Is it special?

What are some of my go-tos?

  • Pens: our shipment of pens was once about 12 hours late to a trade show event. We thought, it’ll be okay, everyone has pens, we have other stuff. Faulty logic. Everyone has pens because everyone should – pens are taken in our booth to be used. I bet you used a branded pen this week. Not only do they linger in pen cups across the country, they are quite simply used and are therefore effective.
  • Beverage Containers: cups, mugs, travel cups and mugs, even shot glasses – the worst possible version of these items still get used. I’ve probably lost a dozen to-go mugs in my life and that pain is a little less if it’s branded, because, we had a good run, me and that Brandmakers water bottle, and I got good use out of it. I’ll get another someday… The ones I really love that are good looking and functional? I’ll fight you for it.
  • Weird stuff: socks, tools, really good clothing items. People who don’t even really know what REMAN U is find us at trade shows for one of our super soft REMAN U shirts. They ask for other sizes for their husbands and wives. They’ll say to their colleagues, “I sleep in this all the time!” Can they have one, too? Of course. High quality and novelty value set this stuff and your brand apart. You can’t realistically give a branded pair of socks to everyone you meet, but for customers who need a boost, a new friend, or an employee who deserves recognition? Make their day.

As I go forward into a new year of events and customer needs, I think, yes some of our stuff is cool, some of it is used, and some of it, admittedly, is filler. What will our shop owners, installers, vendors use every day to remind them not only how cool we are, but how useful we are to their business, too?

What are some of your favorite promotional give-aways?

Out of the [Pizza] Box

Nowadays contact with your favorite (or least favorite) brands is only a tweet away. We’ve all seen it: a customer is angry with a product or service and they take to Twitter to call out a bad experience. I’ve done it myself. This gives the brand a chance to fix the problem, to make things right, to reach out to the customer and retain their business. I recently saw a tweet that blew me away: I took a screenshot, saved it, and am writing about it today.

See the tweet here:

What the person known as @QuashTagGaming did was complain about a product. DiGiorno was paying attention and took advantage of the opportunity to, at the very least, gain some visibility, and in this case, earn a lifelong customer.

I reached out to @QuashTagGaming, and he told me Domino’s did eventually reach out to him.  He told them they were too late, and he was with DiGiorno now. He told me that his family now buys DiGiorno pizzas every weekend. Not only did DiGiorno gain a lifelong customer, but he’s telling people about it. Besides anyone who he’s told this story to in person, his 1700+ Twitter followers (and the followers of anyone retweeted it) read his story. And now you, too, know his story. I’m not saying everyone who read the tweet would automatically be a lifelong DiGiorno customer, but it shows what kind of a company they are. It’s great PR, all at the cost of 3 pizza coupons.

This was an amazing move by a frozen pizza company, and it shows the power of social media. You can reach out to users for more than just damage control when they are upset- you can actually get new customers if you think out of the (pizza) box. In this case, DiGiorno found a customer that was unhappy with the competition and won them over. How will you use social media to build your brand and expand your customer base?



We’ve all received a disappointing pizza delivery, had a mediocre frozen pizza, & experienced equally underbaked customer service. The difference maker? A tweet. Share your thoughts below or email Eric directly

Who’s Telling Your Brand Story?


As an owner, founder, CEO, president, or some version of several of these titles, at some point in time you made a decision: to start a business – or take the helm of one that already existed.

Maybe you researched, planned, and joined a successful franchise. Perhaps you started at the counter and eventually took over the shop that your grandfather built. No matter the exact scenario, you became a part of that company’s very fabric when you took your position. Whether the very first few pages or several hundred in the middle, your role started a chapter in your brand story.

“Brand story, huh? Sounds like some pretty fancy marketing jargon.”

I hear you. And the marketer in me hates to admit that most buzzwords really do come off that way. But, just because it might be an on-trend phrase doesn’t mean it’s wrong. Whether you acknowledge it or not, your brand has a story. It’s being written all around you. The kicker? You’re not the only one writing it.

Every employee, customer, competitor, distributor, Facebook fan, or Twitter troll is someone who has experienced your brand, even on the smallest of levels. They could be sharing a glowing review about how you got their only car back on the road after the shop down the street was too busy. They could be personally attacking a member of your team for something entirely false and not related to your business at all. My point is this: any conversation gives you an opportunity to communicate, authentically and openly, in your own voice. While you can’t control what is being said, you can lead it.

Putting your brand out there can be a bit intimidating, but it doesn’t have to be. Here are three ways you can start sharing your brand story today:

  1. Your history: who started your business? What was the goal when it first got off the ground? In sharing how you got from your very first dollar to where you are today, you give customers a way to connect to you through your background and maybe even a shared history. Whether in an “about” section on your website or the “Our Story” section of your Facebook company page, tell people what you’d like them to know about you.
  2. New products and services: did you just launch texting to your main business number so customers can set up an emissions appointment that way? That sounds cool. While you might be tempted to announce that you’re now offering ____, resist the easy megaphone-style message. Instead, share why you decided to launch this feature, the top 10 ways a new customer can use it, or even a quick video of an actual conversation between you and a customer.
  3. Employee features: having trouble finding talent to keep your business moving? You’re not alone. In today’s applicant-driven job market, it’s even more important that you’re sharing what it means to be a part of your team, the story of what it’s like working for you. The best way to share this part of your story? Through your current team. Better still, tie an employee feature on one of your social media platforms to a work anniversary. Share not only what your company means to this person, but what they mean to you.

Your brand story is your business’ emotional undercurrent. It’s what gives your transactions a feeling, and what gives your customers a reason to choose you. If you don’t take the time to stop and tell your side, outsiders will fill in your narrative for you.


Every story has an author. And, every brand has a story. So, who are you letting write, tell, and share yours? Join the brand conversation below or connect with Jennifer directly.

Using Words as Weapons

“The pen is mightier than the sword,” I heard, and throughout my life this always sounded stupid to me. While some intellectual fool is over in the corner writing angry letters, a crazy fool can just come up from behind and stab you! It wasn’t until I did some actual reading that I learned what the phrase actually meant. Throughout history, communication, words, and language have been much better tools for a society than war and violence.

As our world grows, so does our language. New words become part of the culture. Initialism words like LOL and OMG were such a hit in the text boom of the early 21st century, you can hear people say these phrases out loud.

The other day, a tourist asked me to take his photo. After viewing the picture, the tourist smiled and told me my work was dank! I felt bad and offered to take a better photo. Apparently, what I thought meant damp, musty, and overall unpleasant actually meant great. He thanked me and went on his way. Words and their meanings sometimes just have no rules.

Whether a conversation at the lunch table or when meeting a brand new customer, it’s important to choose the right words to get just the right point across. Words to describe what you do like stupendous, precise, proficient, and versatile are tremendous words that trump mediocre words like experienced, qualified, interesting, and talented. These dull words are not to be confused with ‘bad’ words, but they are overused. Anyone can describe themselves as awesome, but who among us thinks they’re essential, indispensable, or authoritative?

Extending your vocabulary means you’re choosing not to settle for the simple everydays of good, says, or thinks. Take a chance on words like marvelous, asserts, or ponder!  I’m not telling you to go out and start learning 10-dollar words like concupiscent, which means vigorously passionate or parsimonious. You can simply explain to someone who’s parsimonious that they’re just, well, cheap. But to pepper in a few 5-dollar words into your vocab like foible, pragmatic, and candor? You might cause the next person you talk with to raise their eyebrows.

Allowing yourself to expand your vocabulary can influence others to do the same. Challenge a friend, coworker, or family member to increase theirs as well by:

  • Picking up a book. The more engaged you are with reading, the more exposure you’ll have to uncharted words.
  • Googling words or downloading a dictionary app on your phone. Heard a word and not sure what it means? Challenge your ignorance. The sooner you learn what callipygian means, the sooner you will want to use it – maybe.
  • Playing a word game. Word games challenge you to think outside the box, and even help you discover the perfect word to win. Oxyphenbutazone will get you 1,778 points in Scrabble, just FYI.
  • Striking up conversations. Talk with everyone, not just your friends that speak your lingo. There’s language in all cultures, all backgrounds, all forms of life that are just waiting for you to adapt.

Without words, your points aren’t made, your feelings aren’t expressed, and you are left defenseless against the tyranny of communication breakdowns. You hold the key to building up the words in your arsenal. Arm yourself with an open mind, a good book, and a variety of new words to use.

In this REMAN U article animation amalgam, The Video Guy advises viewers on the virtues of a vivacious vocabulary. And, you know, just the value of words and stuff. Comment below or email Andrew directly.

Accounting for the Bus Theory

On any team, each member has a role to play. In your shop, your Customer Service Manager helps customers and works to earn repeat business. Your Custodian keeps the place clean and approachable. Your Office Manager makes sure the business functions. And no one is more capable (or qualified) to diagnose, repair, and rebuild than your ASE Certified Master Technician.

Whether big or small, team roles and responsibilities often are siloed. Individual contributors focus on where they are best. And most of the time, everyone wins.

Until Bob is suddenly sick, Dani is out of town on her vacation, and Kevin put in his notice.

A few years ago, one of my own teammates took a new opportunity. Despite working together collaboratively every day and having a transition plan, doing my best in the reality of the unknown was how I spent many days, weeks, and months after.

In one moment of frustrated file searching in particular, I came to an important realization: I hadn’t been planning for this. And now, it was too late to do anything but figure it out on my own.

Enter, what we now affectionately call “The Bus Theory” on our Marketing Team. Yes, everyone has their niche, their specialty that no one else can do as well as they do. But, just because you have an expert doesn’t mean you can’t (and shouldn’t) have at least one back up – in case they get hit by a metaphoric (or real) bus.

Here are 3 ways you can use to prepare for the buses in your business:

  1. Cross-training: while having a bunch of utility players usually results in a “jack of all trades, master of none” kind of scenario, cross-training is an opportunity for individuals to gain additional skills and knowledge, whether or not they will be used daily. Especially when you introduce a new system, tool, or procedure, don’t just train those who will be most immediately affected. Train as many who want to learn.
  2. Job shadowing: as a learning tool, there is nothing quite like seeing a problem solved in action. When you’re about to tackle something particularly challenging, stop. Grab your newest coworker or your right hand (wo)man. Take them through your steps right along with you.
  3. The Bus List: whether a member of a team or the boss, keep a running list of what you do. Update it when you take on a new project, land a new customer, or learn something new. Nothing fights tribal knowledge like documentation.

Vacation, illness, and family emergencies are a part of life, so they’re also a part of work. If you aren’t accounting for what happens when any member of your team suddenly isn’t there, prepare to feel it.


Benjamin Franklin said it best: if you fail to plan, you’re planning to fail. This week, the Woman Behind the Curtain is sharing why it’s especially important to consider when a member of your team might not be around – for a day or for a while. How do you prepare for the buses in your business? Comment below or connect with Jennifer directly.

The Cure for a Project Hangover

I have been working on a project for nearly a year or so now, and it may take a year or two from now before I complete it. I constantly like to keep myself busy because I honestly hate it when a project is finished. I’m happy when a project is done for literally 10 minutes and then I’m left with the worst question I’ve ever asked myself: “Now what?”

We all have what we call “big projects” in our lives. Big can mean anything from working with a customer long-term to building a hot rod in your garage, to even more abstract projects like raising a child. I bring up raising a child because there’s a reason why some parents cry at their child’s graduation. You raised them to become an adult. They are officially their own person. You did it.  The project is finished. It’s extremely hard to let go of something you’ve worked so hard on, that you’ve devoted so much time and effort to complete.

Looking to find the next big project in your life? If I’ve completed one in the last few months or so, I do myself a favor and take a moment to debrief. I ask myself some honest and truthful questions:

  • What was the outcome of this specific project? 
  • Am I happy with the outcome?
  • What was the best/worst part of the project?
  • What have I learned from my mistakes?

Once answered, it’s time to think a little deeper and consider what I’ve learned from the answers:

  • Did I enjoy this project?
  • How can I capitalize on the success of this project?
  • What questions were left unanswered?
  • Is there another project that has been put on the back burner, that I must get back to?

Depending on the size of what I completed, these questions could take anywhere from 5 minutes to several months. It all depends on how meaningful the project was to me.

After finding some answers, I STILL don’t jump into the next big thing just yet. It’s time to focus on the big picture and that, of course, is me, myself and I. Let’s say that I just completed the project I mentioned earlier. I’m going ask many of the above questions, but I’m also going revise my resume because I will have a new perspective on my skill set and my aims as a professional. I will also reflect on who I am as a person. Did I change for better or for worse? Do I even want to continue down my project’s path or do I drastically want to shake things up?

For me, it’s natural to experience a bit of a “project hangover” after completing something big, but finding the perfect remedy to cure myself is critical. Feeling happy or depressed after a big project is extremely understandable. The things we do define us and losing them, whether by choice or design, is extremely hard. It’s why some of us find success to be impossible or worse, paralyzing.

The important thing to do, though, is to accept all the feelings, good or bad, and understand where they come from. Only then can you truly move forward and continue to complete your biggest project: your life.

Completing a big project can leave you on cloud nine – or at rock bottom. This week, the Video Guy shares how he reflects, accepts, and moves on from big projects. What cures do you use for your own project hangovers? Comment below or email Andrew directly. 

My Last REMAN U (For Now)

Fans, admirers, colleagues: undoubtedly, you’ve been following my journey these last few articles. You know that I’ve been growing – literally and professionally. I’ve had to adjust my standards and expectations both for myself and my team – recruiting help and delegating tasks for the good of me my team.

Well, friends, the time has come for me to pack my REMAN U hat into a drawer and step back and let my fellow authors write away the next few months. I covet the opportunity they will have that I will not. I challenge them to bear the responsibility and privilege proudly.

Reflecting on my last 17 months of REMAN U writing and reading, I hark back to my first article, The Mystical Art of Invisible Leadership, and ponder how neat REMAN U is, how perfectly it exists as an opportunity for servant leadership for the staff who write for it, and what fun it is to share ideas with a wide, diverse audience in and out of the automotive aftermarket – our friends, family, vendors, and complete strangers alike.

Assisting in the writing, recruiting, editing, and publishing for REMAN U is a job responsibility of mine, but beyond that, I recognize it for what it is, truly: an opportunity. My goal today is not to recruit you, reader, to write for this blog of ours, no. (But hey, if you did want to be a guest author, just drop us a line at My goal is to cheerlead my colleagues, encourage participation, and inspire more and better communication between me and you, you and your customers, and you and the world.


Why not?

The company I work for remanufactures transmissions. I was a teacher, now work in Marketing, and write, edit, and publish articles for this work-blog that is about sales, attitude, personal growth, and a whole bunch more. I get to write professionally, commune with a large audience, and think critically through topics impacting me, my work, and likely yours, too. So, why not? Blogs are easy to start and harder to keep going, but if you build it, they will come – you might just have to write a bunch, first. Hey, it worked for Captain Reman!


When I was a teacher, I would talk to my students about the need to be a citizen in a highly globalized world, thus exploring skills and ideas outside your bubble. You’re no different. While maybe not selling goods and services internationally, the spread of ideas, information, and culture is an unavoidable symptom of a world where we really are all connected, if only digitally. It’s important for ideas to be shared, for voices to be heard, and for everyone to engage in learning, growing, and participating in the world around you.


When you boil it down, every REMAN U article is about communication. They’re about communicating with customers – to get them to buy from you; they’re about communicating when there’s an issue – to get them to buy from you again; they’re about communicating despite a bad attitude or to champion a better one. It’s the most common denominator. I’m doing it. You’re doing it. I can be better. You can be better. And there’s only one way to do that: Make it Work, Then Make it Better.

Today, on what could be my last Thursday of work for a few months, I champion not REMAN U, but the idea, the heart of it. The challenge to send ideas out into the world every week. The desire to push our team, your team, to think critically, write professionally, and engage with any corner of the world, no matter how small.

Start a blog. Write a post for your existing website’s blog even if it’s been a year or more. Write an email to a customer who you haven’t talked to in a while. Pick up the phone. Ask someone, really ask someone how they are. You’ll be better for it. And I’ll be living, a little vicariously, through you.

 This week, the Rhythm of Reman is hanging up her REMAN U hat – temporarily. But before she leaves, Andee has a challenge: share your ideas, your voice. How will you connect with your customers, your employees, or your community this week? Comment below or connect with Andee directly.

At Face-to-Face Value: Why I Leave My Cubicle

It’s early. It’s quiet and calm—until suddenly it’s not. The hallway doors open, and a large, loud moving mass streams in steadily—and they’re coming my way. It’s the first morning of the tradeshow, and as the very definition of introverted, I’m steeling myself for a whole lot of uninterrupted human interaction for the next few long days. But with every customer and every conversation, I find myself slowly remembering how good and fun and important this is. Especially when I hear my name a few conversations over and turn to see someone I talk to on the phone at least once a week, face-to-face. And we’re both so excited.

Do you notice how when something is your norm, your comfort zone, you forget the value of going outside of it?

I’d guesstimate roughly 99% of my day to day work is done via email or over the phone. I don’t typically put too much thought into it, because, you know, it’s just what I do. In our sales environment, we’re pretty good at establishing great relationships this way. It’s a big part of why we’re great at what we do.

So, when given the opportunity to nurture these budding—and sometimes, basically full grown (outside ever seeing the person in real life)—relationships in the real world outside the vibrant and cozy walls of my cubicle, I veritably leap at the chance.

So, who doesn’t benefit from going outside the on-the-phone comfort zone? Well, no one, really.

  • For me: The benefits are myriad. I get to meet customers I talk to all the time, but also show the ones who’ve never heard of where I work how great we are by making a memorable first impression in the flesh.
  • For the customer: They can see you! They know you’re real, and they know you’re there to help in any way you possibly can. Knowing that person you talk to on the phone is a real person? Oddly comforting.
  • For my workplace as a whole: The company gets to have passionate and dedicated delegates who go out and show the whole wide world (okay, maybe just the transmission world) how awesome working together can be.

I’ve notoriously made my cubicle homey, comfy and cozy. Things are (almost always, unless a sneaky coworker has moved things around when I go to lunch) where I arrange them with slightly messy care.  I often hesitate to leave it, to do something new, something where there are so many unknowns and a distinct lack of my tried and true routine. But when I do, I remember why it’s important to step outside the box every so often – and I’m a better employee, and person, because of it.


The Reman Runner’s cubicle is homey, comfy, & cozy – it’s her work home. But that doesn’t stop her from flying out for the face-to-face contact that comes from a trip out of town – and her comfort zone – to make connections with her customers. What great things happen when you leave your cubicle? Comment below or reach out to Rani directly.