Our name is on a lot of stuff: stickers, hats, shirts, lanyards, and of course, pens. It’s also on some pretty niche stuff: Klement’s beef snack sticks (“Nice to Meat You”), VIN decoding mousepads, beer mugs, bobbleheads… and we come up with new, interesting stuff to brand all the time, partly because our favorite customers, […]
Read MoreAs an owner, founder, CEO, president, or some version of several of these titles, at some point in time you made a decision: to start a business – or take the helm of one that already existed. Maybe you researched, planned, and joined a successful franchise. Perhaps you started at the counter and eventually […]
Read MoreIt’s nearly 2018, and at this point you’ve no doubt heard of Tesla, the Elon Musk-led company that is disrupting the automotive industry. Self-driving technology, a sleek new design, and an overall greener product has helped Tesla get their foot in the door of an industry that has been historically extremely difficult to successfully break […]
Read MoreThis week’s article was inspired by one of our loyal readers. Sharla emailed us and asked: “Is branding important if you sell to a ‘middle man’ and the end user has no idea you even exist? “ The quick and dirty answer? Yes. Your brand is the outward extension of your business. And, it will always be […]
Read MoreWhen you’re a kid, bullying often comes in a few select forms. That neighbor down the street who makes fun of your training wheels. The 6th grader who cuts you in the lunch line every pizza day. Your older brother who insists that you really should quit punching yourself. Your sister who cuts your hair […]
Read MoreAh, Black Friday. From the early-morning chaos at brick-and-mortar stores to the server-busting online deal, Black Friday is an opportunity for millions of people to get their hands on the perfect gift for their loved ones – and save a few bucks in the process. For some, it represents the moral decay of society. For […]
Read MorePop Quiz: What’s your business’ best asset? It’s OK. Take a minute to think about it. I’ll wait here. Got it? Is your best asset your state-of-the-art facility? Nope. How about that super-impressive-sounding equipment you just bought? Still no. Obviously, it’s your envy-inducing client list, right? Strike three, buddy. It’s engaged employees. Now, engaged employees […]
Read MoreWhen was the last time you took off your jacket, kicked off those Italian leather shoes, rolled up your sleeves, and took an honest look at the identity of your brand? Ok, most of us probably don’t wear fancy shoes. And if you’re in the aftermarket, your suit might even have your name embroidered on […]
Read MoreWhat is your brand? Yes. Your company does have a brand. Your competition has brands. Hell, even you, as an individual, have a brand. And no. It’s not your company’s name. It’s not your logo. It’s not even your brochures, website, or ads. So what is a brand and why is it important? First of […]
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