Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

company identity

Brand Aid: Your Brand is Your Bond

What is your brand? Yes. Your company does have a brand. Your competition has brands. Hell, even you, as an individual, have a brand. And no. It’s not your company’s name. It’s not your logo. It’s not even your brochures, website, or ads. So what is a brand and why is it important? First of […]

Read More