If you are selling paperclips or pizza, this article may not be very relevant, but an increasing majority of US workers sell a service or a product plus the service to support it. When service is a significant part of the customer or company relationship, not all customers are created equally. Not all customers are […]
Read MoreI’m a big fan of the email marketing platform, Mailchimp…and an even bigger fan of their quirky monkey mascot, Freddie. Having been a customer for several years, we’ve received their promotional items from time to time. My personal favorite? A Freddie sticker where he’s dressed as a ninja. I promptly stuck one to my computer […]
Read More