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customer loyalty

Not All Customers Are Good Customers

If you are selling paperclips or pizza, this article may not be very relevant, but an increasing majority of US workers sell a service or a product plus the service to support it.  When service is a significant part of the customer or company relationship, not all customers are created equally.  Not all customers are […]

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Monkey Business: A Twitter Customer Loyalty Lesson

I’m a big fan of the email marketing platform, Mailchimp…and an even bigger fan of their quirky monkey mascot, Freddie. Having been a customer for several years, we’ve received their promotional items from time to time. My personal favorite? A Freddie sticker where he’s dressed as a ninja. I promptly stuck one to my computer […]

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