customer relationship

Not All Customers Are Good Customers

If you are selling paperclips or pizza, this article may not be very relevant, but an increasing majority of US workers sell a service or a product plus the service to support it.  When service is a significant part of the customer or company relationship, not all customers are created equally.  Not all customers are […]

What Would Mike Do?

Basketball legend Michael Jordan? No, number 23 is not the right Mike. Jackson 5’s most iconic member? No, he’s not the right Mike, either. The Mike that sparked these words? Mike Anderson, Transmission Digest Account Executive for 17 years until his passing this past November. And for the past 6 years or so while I’ve […]

Who's Your Audience?

A few weeks ago, I attended an industry show with one of my sales teammates. We arrived before the vendor exhibit time to catch some golf and extra networking. The weather was perfect and we were a couple of lucky guys, to say the least. We woke up early our second day to watch all […]