Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

expectations

The List

His room was dark save for the glow from his computer monitor and the blue telltale lighting of the keyboard. His eyes were sharp and focused as he stared at the screen waiting and he lifted a glass that held 2 cubes of ice barely covered with bourbon. Just as his lip found purchase ant […]

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Set it Right

My family recently hired a company, let’s call them ABC Siding, to put new vinyl siding on our house. In addition to that, the company we chose provided an excellent lesson in an extraordinary customer experience. During our initial meeting, the company was certainly “salesy”, they had a product to sell, and we had a […]

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Can a Bowl Full of Cereal Be Magically Transitious?

In the well-stocked cafeteria where I work, we’re never short on snacks. My house, on the other hand, is a different story, so I tend to arrive at work stomach rumbling, scavenging for a semblance of a breakfast. Conveniently, cereal is a mainstay in our rotating snack dispensers, making this a relatively easy choice for […]

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Waiting, Expecting, and the D.M.V.

Waiting in line can be exciting. The kind of waiting that ends with a roller coaster ride or with the purchase of concert tickets to your favorite band’s show. Waiting in line can also be not so exciting. Like when you’re at the doctor’s office or stuck in rush hour traffic. This is a story […]

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