experience

Set it Right

My family recently hired a company, let’s call them ABC Siding, to put new vinyl siding on our house. In addition to that, the company we chose provided an excellent lesson in an extraordinary customer experience. During our initial meeting, the company was certainly “salesy”, they had a product to sell, and we had a […]

Creating an Experience

When working on either routine items or a very special request, my goal is to always focus on the experience at hand, to make it the best experience possible, go the extra mile, spend the extra minute, and most importantly, CARE. You never know how—and who—you will positively affect with even the smallest effort. While […]

The Most Important Part

About 3 weeks ago, I took a step away from my desk – and into a pair of steel-toed boots. While it wasn’t the first time I’ve worked in a pair of safety shoes in my professional lifetime, it was the first in the past 6 years of my current role. A 4:45 am alarm? […]

There's a Problem – and Then There's Ice Cream

Arriving at a mood-lit hostess stand at a trendy fine-dining restaurant, excellence is an anticipated part of the experience. The simplicity of takeout pizza too, though more common place, has expectations that good and easy food awaits. As customers, we always carry expectations into a service or purchase experience, and regardless of how it goes […]

Sweet Potato Fries With a Side of Customer Service

There’s a great café in downtown Milwaukee with a novel-sized craft beer menu and one of the best outdoor patios. In your own city, I’m sure you probably have some place similar. What brings me here several times a month, though, isn’t either of these things. It’s the sweet potato fries. Hand cut, lightly salted, […]