Franchises. I wonder if you are thinking of Big Macs, your beloved sports team, or Double A-M-C-O…… There is plenty to like and dislike about franchise businesses, and I’ll bet whichever one you are thinking of gave you a strong association. If you’ve read more than a few sentences I’ve written you won’t be shocked […]
Read MoreTo all the marketers, salespeople, corporations, SPAMers, advertisers, and vendors who contacted me this week I say to you now:THANKS FOR NOTHING! Actually, I should say, “No thank you!” for clogging my inbox with junk mail, SPAM, worthless advertising, and phony thank-you letters. But what I really want to say is, “You failed!” All that you’ve accomplished is that you pissed us […]
Read MoreIn October, the honor of leading our marketing team was bestowed upon me. I have no formal marketing training, (no I don’t count the Bachelors of Business Administration – Mktg Major from 20 years ago) and not much in the way of design and mass communication skills. Wholly unqualified in a traditional evaluation, I brought […]
Read MoreMeta tagging, intuitive searchability, comprehensive workflow options… these things may or may not mean much to you, but I think we can intuit from the vocabulary that these are a part of a pretty fancy tool. It’s a tool I want. But is it a tool I need? Lost files, wrong versions, and slow collaboration […]
Read MoreIt’s a beautiful sunny Las Vegas day. I’m in a corner writing to you all with headphones on to keep me from being distracted from one of the largest conventions for the automotive industry, AAPEX/SEMA that’s currently all around me. There’s a pageantry to Trade Shows that I just love. The lights, the art direction, […]
Read MoreCold calling, and the younger, less effectual brother to it – cold emailing, are undoubtedly a part of selling and building a customer portfolio. They can’t all stop. But what needs to, and needs to maybe twelve emails ago, are the many, many, many phone calls (and subsequent voicemails) and the dozens of “follow-up” emails […]
Read MoreIt’s a new year. 2018. You’re filled with new hope for new beginnings, ready to tackle a brand-new set of goals. Then suddenly, a brick wall. You dust off and review your 2017 goals: Lose 15 lbs. Unfortunately, you gained five. Read 12 books. But you only made it to two. Learn Spanish? Man, […]
Read MoreIt’s nearly 2018, and at this point you’ve no doubt heard of Tesla, the Elon Musk-led company that is disrupting the automotive industry. Self-driving technology, a sleek new design, and an overall greener product has helped Tesla get their foot in the door of an industry that has been historically extremely difficult to successfully break […]
Read MoreEveryone deals with it, and everyone deals with it differently. What is it? Stress. If you’re like me, the thought of a stressful situation alone is enough to set your inner freak-out time-bomb ticking. Stress is a pretty common denominator at most workplaces, regardless of where you work or what you do for a living. […]
Read MoreIf you’re lucky, your thoughts, opinions, and ideas are challenged every day. Regular, open discussion is a healthy thing, especially when it comes to justifying what you’re most passionate about. But let’s be real. With the various responsibilities you have in your day to day and how busy work can seem, it’s easy to fall […]
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