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opinion

Shake It Off

I’ve never liked Taylor Swift. (Bear with me.) When she first arrived on the music scene, she was a little bit country, and I was a lot-a-bit rock ‘n roll. As she got bigger and poppier, my musical tastes became more esoteric and indie (yes, I’m kind of a snob). I heard “Shake It Off” […]

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Because I’m Worth It (And So Are You)

L’Oreal personal care products have been around since 1909, and say what you want about them as a company or their products, they have had one of the most successful marketing campaigns based on 4 simple words: “Because you’re worth it.” You couldn’t ask for a more perfect slogan for personal hygiene products. Interpreted, it […]

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