If you are selling paperclips or pizza, this article may not be very relevant, but an increasing majority of US workers sell a service or a product plus the service to support it. When service is a significant part of the customer or company relationship, not all customers are created equally. Not all customers are […]
Read MoreIt’s early. It’s quiet and calm—until suddenly it’s not. The hallway doors open, and a large, loud moving mass streams in steadily—and they’re coming my way. It’s the first morning of the tradeshow, and as the very definition of introverted, I’m steeling myself for a whole lot of uninterrupted human interaction for the next few […]
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