storytelling

Who's Telling Your Brand Story?

  As an owner, founder, CEO, president, or some version of several of these titles, at some point in time you made a decision: to start a business – or take the helm of one that already existed. Maybe you researched, planned, and joined a successful franchise. Perhaps you started at the counter and eventually […]

The Just-Right Company

Once upon a time, there was a company. They weren’t a giant corporation, but they weren’t a rinky-dink operation either. This company was just right. The just-right company spent thousands of hours researching, testing, and tweaking its products. They invested in technology to streamline processes and be a better customer resource. And at this just-right […]