twitter

Out of the [Pizza] Box

Nowadays contact with your favorite (or least favorite) brands is only a tweet away. We’ve all seen it: a customer is angry with a product or service and they take to Twitter to call out a bad experience. I’ve done it myself. This gives the brand a chance to fix the problem, to make things […]

Monkey Business: A Twitter Customer Loyalty Lesson

I’m a big fan of the email marketing platform, Mailchimp…and an even bigger fan of their quirky monkey mascot, Freddie. Having been a customer for several years, we’ve received their promotional items from time to time. My personal favorite? A Freddie sticker where he’s dressed as a ninja. I promptly stuck one to my computer […]

Show Up Prepared.

Woody Allen says, “80% of success is showing up.” Woody Allen is wrong. He should say, “Showing up will make you 80% successful.” It’s like getting to the 80-yard-line and then not scoring. It doesn’t count for much. And, it’s the equivalent of getting 80% of the way through your sales cycle and finding out […]