Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

words

Using Words as Weapons

“The pen is mightier than the sword,” I heard, and throughout my life this always sounded stupid to me. While some intellectual fool is over in the corner writing angry letters, a crazy fool can just come up from behind and stab you! It wasn’t until I did some actual reading that I learned what […]

Read More

Why Your Customers Aren't Buying What You're Selling

I was at a secondhand media store the other day when I overheard something that made me cringe. You know the type of place – used DVDs, CDs, video games, laser discs, etc. The clerk at the counter was talking to a customer who was trying to sell a stack of DVDs.“Looks like all we […]

Read More