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The Best Nacho Salesman

April 17, 2019 By The Remaniac Leave a comment


When I was in college, I worked at a movie theatre. Whenever I worked behind the vending stand, I used to challenge my co-workers to sell more nachos than me. The job, obviously, wasn’t commission-based. There were no prizes or rewards for being the best nacho salesman. I just did it to make my shift more interesting.
My sales pitch was this:
 

“Would you like to add an order of nachos for only $4.75 more?”

 
This wasn’t promotional pricing or a sale. This was literally the regular price of an order of nachos.
All I did was offer them. I didn’t explain how warm and creamy the cheese was. I didn’t tell them about how well it would complement the Pepsi that they had ordered. I didn’t try and convince them it was the perfect movie snack. I literally just offered them an order of nachos at regular price.
To be fair, I probably offered it with a great deal of enthusiasm – but that was it. And you know what? People bought nachos from me.
I still remember one time where a customer had already ordered nachos (for $4.75) and I explained to them that for only $4.75 more, they could get a 2nd order. And they did.
Usually during these self-imposed contests, I would sell about 2-6 more orders of nachos in a shift than usual. Others participating put up similar numbers, using the same pitch. The theatre sold more nachos, all because we offered them to every customer.

The lesson here? Asking is half the battle. If you don’t ask for the sale, you probably won’t get it. Although delicious, this doesn’t only apply to nachos. Whatever the product, offer it every time. If I had skipped one person, it may have been the person who wanted nachos the most – and just didn’t know it yet.
There’s more to sales than just offering, as you no doubt know. However, if you can ask for the sale, you are already halfway there.

FILED UNDER: REMAN U ARTICLES SALES

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