It’s a new year. 2018. You’re filled with new hope for new beginnings, ready to tackle a brand-new set of goals. Then suddenly, a brick wall. You dust off and review your 2017 goals: Lose 15 lbs. Unfortunately, you gained five. Read 12 books. But you only made it to two. Learn Spanish? Man, […]
Read MoreI’m a big fan of Steve Jobs. Not just Steve Jobs, the entrepreneur, but also Steve Jobs, the presenter. Jobs sure knew how to control a room. I loved watching all his keynote speeches where he would reveal new products. In college, I was an Advertising major, and when I would give presentations in classes, […]
Read MoreL’Oreal personal care products have been around since 1909, and say what you want about them as a company or their products, they have had one of the most successful marketing campaigns based on 4 simple words: “Because you’re worth it.” You couldn’t ask for a more perfect slogan for personal hygiene products. Interpreted, it […]
Read MoreWhere I work, 90% of all customer interactions are on the phone. Whether they’re looking to quote, buy, sell, return, or get some help, it happens on a phone call. And while phone etiquette and expectations seem pretty common sense, you’d be surprised the impact even the smallest thing makes. Like the greeting. I and […]
Read MoreThis story starts a few weeks ago with a seemingly simple task: booking a hotel room. With a local Milwaukee event kicking off (and an office full of coworkers that I really enjoy and don’t see nearly as often as I’d like to), I took to my usual go-to travel sites and started hunting for […]
Read MoreI read a lot of books. Or, I should say, I used to read a lot of books. Since the invention of social media (namely, Facebook), I find myself wasting the time that I used to devote to reading a chapter or two of something valuable on looking at pictures of other people’s vacations. No […]
Read MoreArriving at a mood-lit hostess stand at a trendy fine-dining restaurant, excellence is an anticipated part of the experience. The simplicity of takeout pizza too, though more common place, has expectations that good and easy food awaits. As customers, we always carry expectations into a service or purchase experience, and regardless of how it goes […]
Read MoreI have never been very handy. Most of my youth was consumed with soccer and more soccer. I learned how to change my oil in high school and helped with some small projects around the house, but that was about it. As I have “grown up” and gained appliances, electronics, and properties, the desire to […]
Read MoreIt’s been nearly eight months since myself and the catalog team set out to the task of rebuilding our online catalog from the ground up. When we embarked on the project, it almost seemed like an insurmountable feat. Where does one even begin when trying to build an entire application that is not only user-friendly, […]
Read MoreYour mid-morning cup of coffee is cold. Still drinking it? Why did it get cold? Is there a reason you won’t go heat it up? Lazy? Indifferent? Complacent? Complacency is sometimes the reason we accept things we can change. Though you may like, or at the very least tolerate, cold coffee, bear with me—this coffee […]
Read More
