{"id":1402,"date":"2012-10-25T12:24:37","date_gmt":"2012-10-25T17:24:37","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=1402"},"modified":"2012-10-25T12:24:37","modified_gmt":"2012-10-25T17:24:37","slug":"doing-it-right-5-ways-to-rock-at-facebook","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2012\/10\/25\/doing-it-right-5-ways-to-rock-at-facebook\/","title":{"rendered":"Doing It Right: 5 Ways to Rock at Facebook"},"content":{"rendered":"

\"\"There\u2019s nothing worse than scrolling through a Facebook page that\u2019s just update after update of sterile, corporate schlock hidden behind a corporate logo that reads like Ben Stein reciting a page from the phone book. (Well, maybe Gilbert Gottfried narrating 50 Shades of Grey<\/em>, but that\u2019s a whole other level of psychological torment.)
\nBut there are so many companies in our industry and otherwise that, quite frankly, suck at social media.
\nBefore I go too far, I feel the need to throw this out: By no means am I a social media expert.
\nWhile overseeing ETE REMAN\u2019s online activities is part of my duties, it\u2019s of my personal opinion that most social media experts don\u2019t know their behind from a hole in the ground. Managing an online community \u2013 and that\u2019s what we\u2019re trying to build with our social media efforts \u2013 is equal parts art form, science experiment, and communication experience. We do what works for us, and a lot of that comes from seeing what does (and doesn\u2019t) work for others.
\nSo, what works? Check out these 5 Ways to Rock at Facebook,<\/strong> including a few of our automotive friends that get it.
\n1. Content<\/strong>
\nIf this feels like d\u00e9j\u00e0 vu, it should. I\u2019ve beat this horse like Ivan Drago beat Apollo Creed (too soon?). But the fact remains that all of your social media efforts are wasted if your content is crappy. From the time you log into Facebook to the time you click \u201cpost,\u201d you should be asking yourself if your reader will actually give a damn. Does it entertain? If not, does it engage? If not, does it inform? If not, don\u2019t post it. Simple as that.
\n2. Originality<\/strong>
\nCongratulations! You\u2019ve identified what is working well for someone in your industry. Do you: A. Figure out what it is about the post\/photo\/video\/link that makes it work and adapt that to your audience? Or, B. Copy it almost entirely?
\nIf you chose B, click the little X in the top right corner of your screen.
\nIt\u2019s okay.
\nI\u2019ll just wait here.
\nDo it; click the X.
\n\u2026
\nUgh! Thank goodness those guys are gone!
\nSomeone once said that imitation is the sincerest form of flattery, and sometimes it\u2019s true. However, if you\u2019ve ever seen Single White Female, you know that it\u2019s not always the case. It\u2019s frustrating and annoying to see your concept so brazenly copied. Take what works for others and make it yours.
\n\"\"
\n3. Personality<\/strong>
\nThe amount of connection your audience has to your logo lies somewhere between jack and squat. Most people are smart enough to realize that a logo isn\u2019t posting this status update. It\u2019s the people behind the logo that do. Drop your corporate mask and show your fans a little personality.
\nAAMCO Transmissions of Venice<\/a> does this well. Not only do they use a photo of an actual person as their logo; they consistently deliver content with heart, opinions, and personality.
\n4. Interaction<\/strong>
\nAt the center of social media is the desire to create and maintain connections. It\u2019s a two-way street. Whether you have a team that handles your social activity or you\u2019re the shop manager posting from your smart phone, the goal is to encourage interaction. Part of it is, again, creating good content. But another part is actually asking for a response. It sounds almost ridiculously simple, but sometimes \u201cencouraging interaction\u201d looks an awful lot like \u201cHEY! LOOK HERE! POST A COMMENT! WE\u2019LL LOVE YOU FOREVER! [insert jazz hands here].\u201d
\nOnce you get over that hurdle, support, develop, and moderate your Facebook community until you have an environment that makes your fans actually want to share. Or like. Or comment.
\nWe\u2019re impressed by how the folks behind AAPEX<\/a> encourage interaction. Not only do they use their Facebook page to keep attendees and exhibitors up-to-date on pertinent event info, they\u2019ve built an engaged, informed community around this event.<\/p>\n

\"\"<\/p>\n

5. Variety<\/strong>
\nAs it turns out, there are more features on Facebook than just posting a status. Photos, video, links, polls, contests, and a slew of other modes of interaction are just a click away. Variety is the spice of life. And I like my life piquant.
\n\"\"Having regularly scheduled posts are important; they\u2019re the backbone of your community. Between scheduled posts, mix things up. Post a photo of your welcoming lobby. Profile a coworker. Share a quote. Use a little creativity to make things interesting. That\u2019s what our friends at CustomerLink <\/a>do. Each post is compelling and unique. It keeps their feed from becoming monotonous, which keeps their audience coming back for more.
\n 
\n 
\n 
\n 
\n 
\n 
\n 
\n 
\nAre there any companies you follow that do Facebook right? Have you done something on your own page that took off? We\u2019d love to know! Share your story below. And maybe, if you\u2019re lucky, we\u2019ll send you a Reman U swag bag.<\/p>\n

\n

\"\"<\/em>
\nEven superheroes need sidekicks. While she’s not quite ready to throw on the unitard and mini-cape just yet, Aimee Brock (aka Jill of All Trades) steps into the spotlight in this week’s Reman University. Want to hear more from Aimee? Let her know!<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s nothing worse than scrolling through a Facebook page that\u2019s just update after update of sterile, corporate schlock hidden behind a corporate logo that reads like Ben Stein reciting a page from the phone book. (Well, maybe Gilbert Gottfried narrating 50 Shades of Grey, but that\u2019s a whole other level of psychological torment.) But there […]<\/p>\n","protected":false},"author":12,"featured_media":1403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6],"tags":[41,150,151,152,50],"acf":[],"yoast_head":"\nDoing It Right: 5 Ways to Rock at Facebook - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2012\/10\/25\/doing-it-right-5-ways-to-rock-at-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doing It Right: 5 Ways to Rock at Facebook - REMANU\" \/>\n<meta property=\"og:description\" content=\"There\u2019s nothing worse than scrolling through a Facebook page that\u2019s just update after update of sterile, corporate schlock hidden behind a corporate logo that reads like Ben Stein reciting a page from the phone book. 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