{"id":1484,"date":"2012-11-15T14:13:32","date_gmt":"2012-11-15T20:13:32","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=1484"},"modified":"2012-11-15T14:13:32","modified_gmt":"2012-11-15T20:13:32","slug":"price-ok-lets-talk","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2012\/11\/15\/price-ok-lets-talk\/","title":{"rendered":"Price? Ok. Let\u2019s Talk."},"content":{"rendered":"<p><em>\u201cHow do you compare to ____________ on pricing?\u201d<\/em><br \/>\n<em>\u201cWhat is the absolute lowest price you can offer?\u201d<\/em><br \/>\n<em>\u201cDo you price match?\u201d<\/em><br \/>\nWhat do these three questions have in common? They are all asked by customers who are uneducated about you, your product, and your service.<br \/>\nSomeone who immediately inquires about the cost of what you offer is begging for you to explain the other benefits of working with you. What can you do to take advantage of this opportunity?<br \/>\n<img decoding=\"async\" loading=\"lazy\" class=\"alignright  wp-image-1485\" style=\"margin: 10px\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2012\/11\/Price-Ok.-Lets-Talk.jpeg\" alt=\"\" width=\"272\" height=\"182\" srcset=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2012\/11\/Price-Ok.-Lets-Talk.jpeg 340w, https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2012\/11\/Price-Ok.-Lets-Talk-300x200.jpeg 300w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/>Re-focus conversations toward something more in depth. For example, if your customer Bob asks, <em>\u201cWhat is the absolute minimum cost you can offer this for?\u201d<\/em> try a response like this: <em>\u201cObviously, Bob, we are competitive on pricing; otherwise we wouldn\u2019t be in business. But are you familiar with all of the other services\/tools we offer that make us your #1 option?\u201d<\/em> This slight adjustment to the nature of the conversation will encourage more of an open discussion. Use the additional information to qualify your customer and recommend the best possible product\/service you can offer.<br \/>\nWhy not just price the sale aggressively and move on? There will be times when you are the lowest cost and the customer will choose you for the job. But what about when you are slightly more expensive than your competitor? Wouldn\u2019t it be nice to have customers that weren\u2019t overly concerned with your price because the benefits of working with you outweighed the extra expense?<br \/>\nProve your worth. Show your customers that you offer a heck of a lot more than just a low price. Strive for the highest possible level of customer loyalty. Adopt an empty-inbox policy and <strong>wow<\/strong> all of your customers by answering their emails in 24 hrs or less. Have a live, friendly human being answer the phone instead of an automated system. When an issue happens and you think you\u2019ve done all you can to help, do one more thing. Attach value-ads like these to your sales, and attract the most profitable type of customers each day.<\/p>\n<hr \/>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1342 alignleft\" style=\"margin: 10px\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2012\/09\/Anthony2-150x150.jpeg\" alt=\"\" width=\"61\" height=\"61\" \/><br \/>\nLike what Anthony has to say? Want to read <a title=\"More Than Just a Set of Brakes\" href=\"http:\/\/etereman.com\/remanu\/more-than-just-a-set-of-brakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">more from him?<\/a> Leave him a comment below or <a href=\"mailto:astanley@etereman.com\">email him directly<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cHow do you compare to ____________ on pricing?\u201d \u201cWhat is the absolute lowest price you can offer?\u201d \u201cDo you price match?\u201d What do these three questions have in common? They are all asked by customers who are uneducated about you, your product, and your service. Someone who immediately inquires about the cost of what you [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[7],"tags":[155,14,156],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Price? Ok. Let\u2019s Talk. - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2012\/11\/15\/price-ok-lets-talk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Price? Ok. 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