{"id":173,"date":"2011-05-13T10:48:06","date_gmt":"2011-05-13T15:48:06","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=173"},"modified":"2011-05-13T10:48:06","modified_gmt":"2011-05-13T15:48:06","slug":"if-a-pictures-worth-1000-words-whats-a-video-worth","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/","title":{"rendered":"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth?"},"content":{"rendered":"<p>Your CSM is the worst possible person on the planet to put in charge of  selling to your customers. (If you are a CSM, keep reading \u2013 I am not  advocating replacing you\u2026just giving you one more tool to help make  selling easy).<br \/>\nHow do I know? Because I have been both a buyer  and a seller. Both a CSM and a vehicle owner. Because I have studied the  buying motives of vehicle owners for nearly ten years, and because I  have studied sales nearly all my life. I therefore, give you one  iron-clad guarantee:<\/p>\n<h2><span style=\"color: #4f81bd\">Your current customers can outsell your CSM ten to one.<a href=\"http:\/\/www.youtube.com\/watch?v=YR37RmNBESI&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-medium wp-image-165\" style=\"border: 0pt none;margin: 15px\" title=\"Testimonials matter for ETE Reman and for you!\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2011\/05\/reman_u_video2-300x183.png\" alt=\"Testimonials matter for ETE Reman and for you!\" width=\"300\" height=\"183\" \/><\/a><\/span><\/h2>\n<p>Customers  can sell when your CSM cannot. Why? Because people are driven by the  experiences and the recommendations of others. It&#8217;s why Amazon.com has a  star-rating system. It&#8217;s why you would rather be referred to a dentist  by a friend or neighbor than picking one at random out of the phone  book. And it&#8217;s why a vehicle owner would rather have his car serviced by  a shop that his friend has already used and liked. In short, I want you  to hire your customers and put them on your sales team. Oh, and you  don&#8217;t have to pay them a dime.<br \/>\nThe  secret is to capture the voice of your customer on video immediately  after you deliver the car. Get them smiling as they turn the key in the  ignition for the first time since you&#8217;ve replaced the transmission. Get  them talking about their experience, their success, their faith and  trust in you, and their call to action. A customer saying, &#8220;I paid AAMCO  a few hundred dollars more and I am happy I did,&#8221; is the most powerful  support you can give a CSM. Think about what barriers, obstacles, or  objections your CSM faces. Then figure out how to get an exiting  customer on record talking about how great you are. You play that video  when your customer gives you an objection and you&#8217;ll win the sale  infinitely more often than you do now. Here&#8217;s why:<\/p>\n<h2><span style=\"color: #4f81bd\">If you say it, it&#8217;s puffery. If your customers say it, it&#8217;s proof.<\/span><\/h2>\n<p>The  best time to use a testimonial video is as late in the sales process as  possible. Use it when you smell an FTA. Use it when the customer says,  &#8220;Your price is too high.&#8221; Testimonials are the most effective way to  dispel doubt, reduce risk, overcome objections, and prove value.<\/p>\n<h2><span style=\"color: #4f81bd\">OK, so how do you?<\/span><\/h2>\n<p>1. <strong>Get testimonials?<\/strong> Earn them and then ask. Every time you deliver a car, ask your customer  to tell you on camera what they love about doing business with your  shop.<br \/>\n2. <strong>Film them?<\/strong> Use an inexpensive HD camera like the  Flip, or an iPhone 4. Be sure to invest a few extra dollars in a tripod  (a $10 tabletop model will do).<br \/>\n3. <strong>Edit them?<\/strong> There are many  easy to use and inexpensive programs. My favorite is iMovie, but it&#8217;s  Mac only. If you&#8217;re a PC person, you can use Windows Movie Maker. If you  don&#8217;t know how to edit, ask your kids. I&#8217;ll bet they do!<br \/>\n4. <strong>Display them?<\/strong> Upload your videos to your website, to YouTube, and have them on an iPad, computer, or TV in your lobby.<br \/>\n5. <strong>Use them?<\/strong> This in itself is an art. For my best tips on how your CSM can present  your new testimonials to customers (what to say, when to say it, and  how)\u2026email me at <a href=\"mailto:captain@etereman.com?subject=Can%20I%20get%20a%20witness?\">captain@etereman.com<\/a> with the subject line &#8220;<strong>Can I get a witness?<\/strong>&#8221; and I&#8217;ll be sure to reply.<\/p>\n<h2><span style=\"color: #4f81bd\">Isn&#8217;t there an easier way to do this?<\/span><\/h2>\n<p>Of  course! You can leverage REMAN U&#8217;s partnership with Pixability and  outsource the editing, production, and even the camera purchase (they  will send you one to use!) for less than your weekly advertising budget.  Send an email to <a href=\"mailto:captain@etereman.com?subject=Pixability\">captain@etereman.com<\/a> with &#8220;<strong>Pixability<\/strong>&#8221; in the subject line for full details.<br \/>\nSo, if a picture is worth a thousand words, what&#8217;s a video worth?<\/p>\n<h2><span style=\"color: #4f81bd\">You tell me.<\/span><\/h2>\n<p>What is it worth to you if you were able to eliminate one FTA on a major job every week in your shop?<br \/>\nWatch some testimonials <a href=\"http:\/\/www.youtube.com\/watch?v=YR37RmNBESI&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your CSM is the worst possible person on the planet to put in charge of selling to your customers. (If you are a CSM, keep reading \u2013 I am not advocating replacing you\u2026just giving you one more tool to help make selling easy). How do I know? Because I have been both a buyer and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[10,7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth? - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth? - REMANU\" \/>\n<meta property=\"og:description\" content=\"Your CSM is the worst possible person on the planet to put in charge of selling to your customers. (If you are a CSM, keep reading \u2013 I am not advocating replacing you\u2026just giving you one more tool to help make selling easy). How do I know? Because I have been both a buyer and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/\" \/>\n<meta property=\"og:site_name\" content=\"REMANU\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-13T15:48:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2011\/05\/reman_u_video2-300x183.png\" \/>\n<meta name=\"author\" content=\"Captain Reman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Captain Reman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/\"},\"author\":{\"name\":\"Captain Reman\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/213b286da986bf1999373572e4164d5a\"},\"headline\":\"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth?\",\"datePublished\":\"2011-05-13T15:48:06+00:00\",\"dateModified\":\"2011-05-13T15:48:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/\"},\"wordCount\":719,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\"},\"articleSection\":[\"Customer Testimonials\",\"Sales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/\",\"url\":\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/\",\"name\":\"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth? - REMANU\",\"isPartOf\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#website\"},\"datePublished\":\"2011-05-13T15:48:06+00:00\",\"dateModified\":\"2011-05-13T15:48:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/etereman.com\/remanu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/etereman.com\/remanu\/#website\",\"url\":\"https:\/\/etereman.com\/remanu\/\",\"name\":\"REMANU\",\"description\":\"Just another ETE Reman | Remanufactured, Rebuilt & Used Auto Transmissions & Repair Sites site\",\"publisher\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/etereman.com\/remanu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\",\"name\":\"REMANU\",\"url\":\"https:\/\/etereman.com\/remanu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png\",\"contentUrl\":\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png\",\"width\":100,\"height\":100,\"caption\":\"REMANU\"},\"image\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/213b286da986bf1999373572e4164d5a\",\"name\":\"Captain Reman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c866914773ffba9a4d0e7632d3511f5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c866914773ffba9a4d0e7632d3511f5f?s=96&d=mm&r=g\",\"caption\":\"Captain Reman\"},\"url\":\"https:\/\/etereman.com\/remanu\/author\/phil\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth? - REMANU","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/","og_locale":"en_US","og_type":"article","og_title":"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth? - REMANU","og_description":"Your CSM is the worst possible person on the planet to put in charge of selling to your customers. (If you are a CSM, keep reading \u2013 I am not advocating replacing you\u2026just giving you one more tool to help make selling easy). How do I know? Because I have been both a buyer and [&hellip;]","og_url":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/","og_site_name":"REMANU","article_published_time":"2011-05-13T15:48:06+00:00","og_image":[{"url":"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2011\/05\/reman_u_video2-300x183.png"}],"author":"Captain Reman","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Captain Reman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/#article","isPartOf":{"@id":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/"},"author":{"name":"Captain Reman","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/213b286da986bf1999373572e4164d5a"},"headline":"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth?","datePublished":"2011-05-13T15:48:06+00:00","dateModified":"2011-05-13T15:48:06+00:00","mainEntityOfPage":{"@id":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/"},"wordCount":719,"commentCount":0,"publisher":{"@id":"https:\/\/etereman.com\/remanu\/#organization"},"articleSection":["Customer Testimonials","Sales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/","url":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/","name":"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth? - REMANU","isPartOf":{"@id":"https:\/\/etereman.com\/remanu\/#website"},"datePublished":"2011-05-13T15:48:06+00:00","dateModified":"2011-05-13T15:48:06+00:00","breadcrumb":{"@id":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/etereman.com\/remanu\/2011\/05\/13\/if-a-pictures-worth-1000-words-whats-a-video-worth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/etereman.com\/remanu\/"},{"@type":"ListItem","position":2,"name":"If a Picture&#039;s Worth 1000 Words, What&#039;s a Video Worth?"}]},{"@type":"WebSite","@id":"https:\/\/etereman.com\/remanu\/#website","url":"https:\/\/etereman.com\/remanu\/","name":"REMANU","description":"Just another ETE Reman | Remanufactured, Rebuilt & Used Auto Transmissions & Repair Sites site","publisher":{"@id":"https:\/\/etereman.com\/remanu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/etereman.com\/remanu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/etereman.com\/remanu\/#organization","name":"REMANU","url":"https:\/\/etereman.com\/remanu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/","url":"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png","contentUrl":"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png","width":100,"height":100,"caption":"REMANU"},"image":{"@id":"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/213b286da986bf1999373572e4164d5a","name":"Captain Reman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c866914773ffba9a4d0e7632d3511f5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c866914773ffba9a4d0e7632d3511f5f?s=96&d=mm&r=g","caption":"Captain Reman"},"url":"https:\/\/etereman.com\/remanu\/author\/phil\/"}]}},"_links":{"self":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts\/173"}],"collection":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/comments?post=173"}],"version-history":[{"count":0,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts\/173\/revisions"}],"wp:attachment":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/media?parent=173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/categories?post=173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/tags?post=173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}