{"id":2362,"date":"2014-01-30T11:29:55","date_gmt":"2014-01-30T17:29:55","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=2362"},"modified":"2014-01-30T11:29:55","modified_gmt":"2014-01-30T17:29:55","slug":"laughing-with-us","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2014\/01\/30\/laughing-with-us\/","title":{"rendered":"Laughing With Us"},"content":{"rendered":"<p><div id=\"attachment_2377\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2377\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2377\" alt=\"We are laughing...\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2014\/01\/iStock_000007951866Ed1.jpg\" width=\"600\" height=\"289\" \/><p id=\"caption-attachment-2377\" class=\"wp-caption-text\">\u00a9iStock.com\/WilleeCole<\/p><\/div><br \/>\nThere are some who say that mathematics is the universal language. But I, for one, don\u2019t find anything particularly universal about a language that uses frustrated sobs like punctuation.<br \/>\nYou see, I don\u2019t <em>need<\/em> math. If I go a day without calculating something, I\u2019ll be just fine. Hell, I\u2019d even go so far as to say a day without math is a <em>good<\/em> day.\u00a0How can something be universal if I \u2013 <em>cough<\/em> Liberal Arts major <em>cough<\/em> \u2013 can live without it?<br \/>\nKnow what I can\u2019t live without, though? Laughter.<br \/>\nMilton Berle once said that laughter is an instant vacation. Not only is it an escape, it\u2019s cathartic. I don\u2019t just <em>want<\/em> to laugh \u2013 I <em>need<\/em> to laugh. And guess what? So do your customers.<br \/>\nRecently, we wrote and produced a piece for our Synthetec brand automatic transmission fluid. It\u2019s a good product. In fact, we test each transmission we sell with it. But there\u2019s nothing sexy or memorable about transmission fluid.<br \/>\nSo why not take that preconceived notion and flip it on its head?<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"http:\/\/www.youtube.com\/embed\/enyRkzff0vs?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\nWhen done correctly \u2013 as in \u201cnot in an offensive way\u201d or, like, \u201cactually funny\u201d \u2013 humor in marketing can be extremely effective.<br \/>\n<strong> Funny is memorable.<\/strong> Some of the most unforgettable ads of the past century have relied upon humor. The best ads make you laugh and think by taking a point of pain and solving it in an ingenious, unexpected, or downright silly way.<br \/>\n<strong>Funny is shareable.<\/strong> When you look at some of the most viral websites around \u2013 Buzzfeed, Funny or Die, and countless number of schtick blogs on Tumblr \u2013 it\u2019s easy to see that people want to share things that make them laugh.<br \/>\n<strong>Funny is honest.<\/strong> Who do you trust more: a company telling you what you need or a person giving their opinion? Humor humanizes your brand. It adds a personality \u2013 including flaws and vulnerabilities \u2013 that makes your product far more relatable.<br \/>\nAnd funny is universal. (And not math.)<br \/>\nSo why not give them what they need (a good laugh) while selling them the products that they need (your stuff, specifically)?<br \/>\n&nbsp;<\/p>\n<hr \/>\n<p><em><img decoding=\"async\" loading=\"lazy\" class=\"alignleft\" title=\"Jill of All Trades\" alt=\"\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2012\/06\/Aimee1-150x150.jpg\" width=\"72\" height=\"72\" \/><\/em><br \/>\n<em><a href=\"http:\/\/etereman.com\/remanu\/author\/jill-of-all-trades\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jill of All Trades<\/a>\u00a0Aimee Brock knows a few things about being funny. In fact, she&#8217;s listed them all in this article. That&#8217;s it. She can go home now. Oh, also, she&#8217;s one of the Huffington Post&#8217;s &#8220;18 Funny Women You Should Be Following on Twitter&#8221; and a contributor on WitStream. So I guess that&#8217;s cool, too.\u00a0\u00a0<\/em><em>Leave a comment below or\u00a0<a href=\"mailto:abrock@etereman.com\">email Aimee<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are some who say that mathematics is the universal language. But I, for one, don\u2019t find anything particularly universal about a language that uses frustrated sobs like punctuation. You see, I don\u2019t need math. If I go a day without calculating something, I\u2019ll be just fine. Hell, I\u2019d even go so far as to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6,12],"tags":[284,285,286],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Laughing With Us - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2014\/01\/30\/laughing-with-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laughing With Us - REMANU\" \/>\n<meta property=\"og:description\" content=\"There are some who say that mathematics is the universal language. 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