{"id":2448,"date":"2014-02-20T13:49:33","date_gmt":"2014-02-20T19:49:33","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=2448"},"modified":"2014-02-20T13:49:33","modified_gmt":"2014-02-20T19:49:33","slug":"the-upside-of-facebook-flight","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/","title":{"rendered":"The Upside of Facebook Flight"},"content":{"rendered":"<p><div id=\"attachment_2449\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2449\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2449\" alt=\"Reman U 151\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2014\/02\/Reman-U-151-e1392924239738.jpg\" width=\"500\" height=\"332\" srcset=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2014\/02\/Reman-U-151-e1392924239738.jpg 500w, https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2014\/02\/Reman-U-151-e1392924239738-300x199.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-2449\" class=\"wp-caption-text\">\u00a9iStock.com\/MikeCherim<\/p><\/div><br \/>\nRecently released statistics show that, since 2011, almost 4 million teens aged 13-17 have left Facebook while the overall number of users has grown by almost 30 million.<br \/>\nOne may take this teen flight as a sign that, like, Facebook is so last year. But if you\u2019re a business, particularly one that sells B2B, this is actually a good thing \u2013 at least for the time being.<br \/>\nHere\u2019s why:<br \/>\n1. Unless you\u2019re a major brand, the 13-17 demographic holds little-to-no value for your business. Most are too young to work, and if they do hold jobs, they\u2019re not in a position to make any purchasing decisions.<br \/>\n2. The group that gained the largest number of users over the past 3 years is the 35-54 year olds. This demographic is money. They\u2019re experienced enough to be in at least middle management, or financially secure enough to be business owners. If you sell B2B, this is the group with which you most likely work and with which you make deals.<br \/>\nWhat does this mean for your Facebook marketing?<br \/>\nRemember that the way you appeal to teenagers is different than the way you appeal to older demographics. Younger audiences tend to respond better to lifestyle advertising (selling a way of life, rather than a product). Whereas, older audiences still respond to product advertising (think discounts and highlighting features). So whether you\u2019re doing content marketing or paid advertising, you can more confidently write to your target audience rather than a general audience.<br \/>\nAnd now for the heavy: while it\u2019s all sunshine and rainbows today, only time will tell whether the loss of young users will be Facebook\u2019s ultimate downfall or only a blip in this social media supergiant\u2019s constantly evolving business model.<br \/>\nSo what are your thoughts on teen flight: death knell or opportunity knocking?<\/p>\n<hr \/>\n<p><em><img decoding=\"async\" loading=\"lazy\" class=\"alignleft\" title=\"Jill of All Trades\" alt=\"\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2012\/06\/Aimee1-150x150.jpg\" width=\"72\" height=\"72\" \/><\/em><br \/>\n<em>\u00a0Whether you\u2019re doing content marketing or paid advertising, your audience is changing &#8211; on Facebook. \u00a0<a href=\"http:\/\/etereman.com\/remanu\/author\/jill-of-all-trades\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jill of All Trades<\/a>\u00a0Aimee Brock shares what&#8217;s different with this social media giant and why you should care. Do you think teen flight is an opportunity in this digital space?\u00a0<\/em><em>Leave a comment below or\u00a0<a href=\"mailto:abrock@etereman.com\">email Aimee<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently released statistics show that, since 2011, almost 4 million teens aged 13-17 have left Facebook while the overall number of users has grown by almost 30 million. One may take this teen flight as a sign that, like, Facebook is so last year. But if you\u2019re a business, particularly one that sells B2B, this [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6,12],"tags":[290,152,291],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Upside of Facebook Flight - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Upside of Facebook Flight - REMANU\" \/>\n<meta property=\"og:description\" content=\"Recently released statistics show that, since 2011, almost 4 million teens aged 13-17 have left Facebook while the overall number of users has grown by almost 30 million. One may take this teen flight as a sign that, like, Facebook is so last year. But if you\u2019re a business, particularly one that sells B2B, this [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/\" \/>\n<meta property=\"og:site_name\" content=\"REMANU\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-20T19:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2014\/02\/Reman-U-151-e1392924239738.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jill of All Trades\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jill of All Trades\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/\"},\"author\":{\"name\":\"Jill of All Trades\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/524fca3d901329ff8e6e0b84fe96d772\"},\"headline\":\"The Upside of Facebook Flight\",\"datePublished\":\"2014-02-20T19:49:33+00:00\",\"dateModified\":\"2014-02-20T19:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/\"},\"wordCount\":375,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\"},\"keywords\":[\"demographics\",\"Facebook\",\"teen flight\"],\"articleSection\":[\"Marketing\",\"Reman U articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/\",\"url\":\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/\",\"name\":\"The Upside of Facebook Flight - REMANU\",\"isPartOf\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#website\"},\"datePublished\":\"2014-02-20T19:49:33+00:00\",\"dateModified\":\"2014-02-20T19:49:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/etereman.com\/remanu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Upside of Facebook Flight\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/etereman.com\/remanu\/#website\",\"url\":\"https:\/\/etereman.com\/remanu\/\",\"name\":\"REMANU\",\"description\":\"Just another ETE Reman | Remanufactured, Rebuilt & Used Auto Transmissions & Repair Sites site\",\"publisher\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/etereman.com\/remanu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\",\"name\":\"REMANU\",\"url\":\"https:\/\/etereman.com\/remanu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png\",\"contentUrl\":\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png\",\"width\":100,\"height\":100,\"caption\":\"REMANU\"},\"image\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/524fca3d901329ff8e6e0b84fe96d772\",\"name\":\"Jill of All Trades\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbe4e690f626d8fdb7a5ba6777ae6b85?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbe4e690f626d8fdb7a5ba6777ae6b85?s=96&d=mm&r=g\",\"caption\":\"Jill of All Trades\"},\"url\":\"https:\/\/etereman.com\/remanu\/author\/jill-of-all-trades\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Upside of Facebook Flight - REMANU","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/","og_locale":"en_US","og_type":"article","og_title":"The Upside of Facebook Flight - REMANU","og_description":"Recently released statistics show that, since 2011, almost 4 million teens aged 13-17 have left Facebook while the overall number of users has grown by almost 30 million. One may take this teen flight as a sign that, like, Facebook is so last year. But if you\u2019re a business, particularly one that sells B2B, this [&hellip;]","og_url":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/","og_site_name":"REMANU","article_published_time":"2014-02-20T19:49:33+00:00","og_image":[{"width":500,"height":332,"url":"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2014\/02\/Reman-U-151-e1392924239738.jpg","type":"image\/jpeg"}],"author":"Jill of All Trades","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jill of All Trades","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/#article","isPartOf":{"@id":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/"},"author":{"name":"Jill of All Trades","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/524fca3d901329ff8e6e0b84fe96d772"},"headline":"The Upside of Facebook Flight","datePublished":"2014-02-20T19:49:33+00:00","dateModified":"2014-02-20T19:49:33+00:00","mainEntityOfPage":{"@id":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/"},"wordCount":375,"commentCount":0,"publisher":{"@id":"https:\/\/etereman.com\/remanu\/#organization"},"keywords":["demographics","Facebook","teen flight"],"articleSection":["Marketing","Reman U articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/","url":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/","name":"The Upside of Facebook Flight - REMANU","isPartOf":{"@id":"https:\/\/etereman.com\/remanu\/#website"},"datePublished":"2014-02-20T19:49:33+00:00","dateModified":"2014-02-20T19:49:33+00:00","breadcrumb":{"@id":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/etereman.com\/remanu\/2014\/02\/20\/the-upside-of-facebook-flight\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/etereman.com\/remanu\/"},{"@type":"ListItem","position":2,"name":"The Upside of Facebook Flight"}]},{"@type":"WebSite","@id":"https:\/\/etereman.com\/remanu\/#website","url":"https:\/\/etereman.com\/remanu\/","name":"REMANU","description":"Just another ETE Reman | Remanufactured, Rebuilt & Used Auto Transmissions & Repair Sites site","publisher":{"@id":"https:\/\/etereman.com\/remanu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/etereman.com\/remanu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/etereman.com\/remanu\/#organization","name":"REMANU","url":"https:\/\/etereman.com\/remanu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/","url":"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png","contentUrl":"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png","width":100,"height":100,"caption":"REMANU"},"image":{"@id":"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/524fca3d901329ff8e6e0b84fe96d772","name":"Jill of All Trades","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbe4e690f626d8fdb7a5ba6777ae6b85?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbe4e690f626d8fdb7a5ba6777ae6b85?s=96&d=mm&r=g","caption":"Jill of All Trades"},"url":"https:\/\/etereman.com\/remanu\/author\/jill-of-all-trades\/"}]}},"_links":{"self":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts\/2448"}],"collection":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/comments?post=2448"}],"version-history":[{"count":0,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts\/2448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/media\/2449"}],"wp:attachment":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/media?parent=2448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/categories?post=2448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/tags?post=2448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}