{"id":2455,"date":"2014-02-27T15:24:31","date_gmt":"2014-02-27T21:24:31","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=2455"},"modified":"2014-02-27T15:24:31","modified_gmt":"2014-02-27T21:24:31","slug":"would-you-buy-from-you","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2014\/02\/27\/would-you-buy-from-you\/","title":{"rendered":"Would You Buy from You?"},"content":{"rendered":"<p><div id=\"attachment_2456\" style=\"width: 415px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2456\" decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-2456\" alt=\"Reman u_would you buy from you\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2014\/02\/RU_152_WP.jpg\" width=\"405\" height=\"280\" srcset=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2014\/02\/RU_152_WP.jpg 405w, https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2014\/02\/RU_152_WP-300x207.jpg 300w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><p id=\"caption-attachment-2456\" class=\"wp-caption-text\">\u00a9iStock.com\/IgorDutina<\/p><\/div><br \/>\nWhen was the last time you took off your jacket, kicked off those Italian leather shoes, rolled up your sleeves, and took an honest look at the identity of your brand?<br \/>\nOk, most of us probably don\u2019t wear fancy shoes. And if you\u2019re in the aftermarket, your suit might even have your name embroidered on the front. Regardless of what your wardrobe looks like, do you know what message you\u2019re delivering to your customers when they walk into your office\/store? Even more importantly, <span style=\"text-decoration: underline\">do you care<\/span>?<br \/>\nI recently took on a new position and have been lucky enough to travel to corporate locations across the country. I\u2019ve tasted a lot of bad coffee, eaten stale cookies, and have flipped through numerous outdated magazines.<br \/>\nWith this collection of experiences, there have been good and bad trends. When it comes to brands that command loyalty in our industry, though, they all have these 3 things in common:<br \/>\n<span style=\"text-decoration: underline\">Display of corporate images that relate directly to customers.<\/span><\/p>\n<ul>\n<li>We all love bright red Ferrari\u2019s with $100 bills draped over the hood, but unless you are selling bright red Ferrari\u2019s with $100 bills draped over the hood, I wouldn\u2019t have that image on the wall of my corporate reception area. You\u2019re better than that and so is your brand.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\">A welcome wagon that is ready to help with anything. Literally, ANYTHING. <\/span><\/p>\n<ul>\n<li>It\u2019s one thing to say, \u201cHello, how may I help you?\u201d It is another thing to mean it. Is your reception team willing to dig a customer\u2019s car out of the snow, or are you more of a \u201cPlease have a seat and someone will be right with you,\u201d type of company?<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\">Treating competitor brands with respect.<\/span><\/p>\n<ul>\n<li>I am a huge Green Bay Packer fan, and I love to see a picture of the Chicago Bears logo stamped on a toilet as much as the next guy, but there is a time and a place for trash talking. Whether a rival sports team or your biggest competitor, keep the bad-mouthing out of your office whenever possible.<\/li>\n<\/ul>\n<p>This isn\u2019t a top-secret recipe for branding success, but taking even one of these things to heart will put you well on your way to a better business image. What do your customers think when they walk through your doors? Would you buy from you right now?<\/p>\n<hr \/>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1342 alignleft\" style=\"margin: 10px\" alt=\"\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2012\/09\/Anthony2-150x150.jpeg\" width=\"100\" height=\"100\" \/><em>This week, Stan the Trans Man puts on his best branding hat. Would you buy from you right now? Why or why not? Comment below or\u00a0<a href=\"mailto:astanley@etereman.com\">email Anthony directly<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When was the last time you took off your jacket, kicked off those Italian leather shoes, rolled up your sleeves, and took an honest look at the identity of your brand? Ok, most of us probably don\u2019t wear fancy shoes. And if you\u2019re in the aftermarket, your suit might even have your name embroidered on [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4,6,12],"tags":[292,121,20],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Would You Buy from You? - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2014\/02\/27\/would-you-buy-from-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Would You Buy from You? - REMANU\" \/>\n<meta property=\"og:description\" content=\"When was the last time you took off your jacket, kicked off those Italian leather shoes, rolled up your sleeves, and took an honest look at the identity of your brand? 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