{"id":2528,"date":"2014-05-01T22:26:00","date_gmt":"2014-05-02T03:26:00","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=2528"},"modified":"2014-05-01T22:26:00","modified_gmt":"2014-05-02T03:26:00","slug":"you-dont-need-more-customers","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2014\/05\/01\/you-dont-need-more-customers\/","title":{"rendered":"You Don't Need More Customers"},"content":{"rendered":"

You don\u2019t need more customers. Yep, you read that correctly.
\nSurely I\u2019ve lost my mind, right? Allow me to explain.
\nIn the last 60 days, we\u2019ve been to 6 different trade shows. 10,486 miles later, we might be a little bit tired \u2013 but we\u2019re definitely better for it.
\nWhether sprinting through the airport to catch a connection 2 terminals away, or standing solo behind a 6-foot table at expo hour 9, it\u2019s easy to lose sight of why you really do what you do. And as you snap yourself back into focus only to approach the rest of the trade show or vendor opportunity with the purpose of garnering more customers, you\u2019re missing the mark.
\nA few weeks ago at the Auto Tech Expo<\/a>\u00a0right in our Chicago backyard, Captain Reman reminded me of just this. Making the sale is absolutely important, but what kind of business are you building if each customer buys from you only a handful of times \u2013 or worse, once<\/i>?
\nYou don\u2019t need more customers. You need more friends.<\/strong>
\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Friends buy from you when your price is higher.<\/strong>
\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Friends buy from you when your product is going to take an extra day to get to them.<\/strong>
\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Friends buy from when you provide more value than the next guy.<\/strong>
\nThis week\u2019s article comes with a bonus video on the road with us at Auto Tech – watch for yourself to see this approach in action. We went to the show to sling some trans, of course, but the new friends we made and old connections we strengthened was where the real fun began.<\/p>\n

\n

 <\/p>\n

\n

\"AVA_JenniferP\"An article AND a video this week? You Reman U readers sure must be special. Director of Customer Experience Jennifer Porter shares this week that you don’t need more customers. Think she’s nuts? Comment below or share with Jennifer directly<\/a>.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

You don\u2019t need more customers. Yep, you read that correctly. Surely I\u2019ve lost my mind, right? Allow me to explain. In the last 60 days, we\u2019ve been to 6 different trade shows. 10,486 miles later, we might be a little bit tired \u2013 but we\u2019re definitely better for it. Whether sprinting through the airport to […]<\/p>\n","protected":false},"author":11,"featured_media":2529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6,12],"tags":[304,14,306],"acf":[],"yoast_head":"\nYou Don't Need More Customers - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2014\/05\/01\/you-dont-need-more-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You Don't Need More Customers - REMANU\" \/>\n<meta property=\"og:description\" content=\"You don\u2019t need more customers. Yep, you read that correctly. Surely I\u2019ve lost my mind, right? Allow me to explain. In the last 60 days, we\u2019ve been to 6 different trade shows. 10,486 miles later, we might be a little bit tired \u2013 but we\u2019re definitely better for it. 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