{"id":2591,"date":"2014-06-26T12:48:08","date_gmt":"2014-06-26T17:48:08","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=2591"},"modified":"2014-06-26T12:48:08","modified_gmt":"2014-06-26T17:48:08","slug":"give-the-people-what-they-want","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/","title":{"rendered":"Give the People What They Want"},"content":{"rendered":"

\"RU168\"

My poor, frozen husband at “Summer”fest<\/p><\/div>
\nYesterday marked the first day of Summerfest. Yesterday also marked the first time I\u2019ve left a concert before the end.
\nFor the uninitiated, Summerfest<\/a> is an 11-day outdoor music festival held on the shores of Lake Michigan right here in Milwaukee. With pop, rock, hip-hop, and country acts, it draws quite the eclectic crowd (read as: fantastic people-watching). Usually, it\u2019s a great time filled with great food and great music.
\nThis is not a story of one of those great times.
\nLet me set the stage for you. It\u2019s been unseasonably cold and rainy here. Combined with the wind coming off the lake, temperatures dipped well into the 40s at sunset. On top of that, it was a weekday night. The main acts don\u2019t even go on until 10 at night; with a full day of work before and a full day of work looming ahead, just staying awake is an endurance exercise. But these things you can kind of plan for.
\nWhat you can\u2019t plan for is a disappointing performance.
\nI\u2019m going to preface this by saying that I love Ray LaMontagne and still think his voice is a national treasure. But, damn man, way to not play to your audience.
\nMy husband and I (and about half the crowd) left before the end of the concert. Hell, I went to an Eddie Izzard show not too long ago and suffered through debilitating vertigo through the whole thing \u2013 and I still stuck it out for the duration of his performance. When you have your audience, they can will themselves through the most extraordinary things. When you don\u2019t, a chilly night can be the tipping point.
\nWhether you\u2019re playing to a crowd, heading up your shop\u2019s marketing efforts, or writing a blog, you have an unspoken contract with your audience upon which you have to deliver. There are some rules that you just can\u2019t ignore:
\nKnow Your Audience.<\/strong>
\nIn a festival setting with 11 stages, Ray LaMontagne was competing for the audience\u2019s attention. Last night, he was playing at the same time as Rick Springfield, The Arctic Monkeys, Neon Trees, Ben Harper, Clay Walker, and Bruno Mars, to name a few. \u00a0Unfortunately, Ray decided to start his show with a few tracks from his new album, which was released in early May. By doing this, he\u2019d essentially alienated the casual listeners who only know his popular (by indie standards) songs.
\nMaybe your audience is familiar with your music\/company\/brand\/message, or maybe they were just passing by. You have to hook them and keep them \u2013 or risk losing them.
\nKnow Your Venue.<\/strong>
\nThere\u2019s a time and a place for everything. A blog is not the place to write a dissertation on social justice, just as a main stage on the opening night of the world\u2019s largest music festival is not the place to test out new, meandering tracks that border on the psychedelic. Going a different route may have worked perfectly fine in previous shows, but I\u2019m willing to bet that those are shows that were: 1. In a more intimate setting with better acoustics; 2. Featured only one headliner (you); 3. Not stupid cold. You have to edit your content \u2013 or set list, in this case \u2013 to fit the medium.
\nKnow Your Role.<\/strong>
\nThis crowd was there to hear familiar songs from an artist they enjoy, not an unrecognizable set list. Similarly, you\u2019re not here to hear about a Ray LaMontagne show. You\u2019re not even here because you particularly like me (unless you\u2019re my mom \u2013 hi, mom). You\u2019re here because you\u2019ve come to expect insight and useful information on Marketing, Sales, Management, and Customer Loyalty. As a performer\/writer\/marketer\/whatever, you have to respect that relationship and try your damnedest to deliver on that promise (sorry for the swears, mom). And that means sometimes you have to throw your artistic notions out the door and give the audience what they want. It\u2019s hits or GTFO.
\nNow, I feel bad for dogging on one of my favorite artists, but whether you\u2019re a singer, a blogger, or a marketer, you have to know your audience and respect the tentative grasp you have on their attention. Otherwise you risk leaving them disappointed, bewildered, and out in the cold.<\/p>\n

\n

\"\"<\/em>
\nYesterday marked the first day of Summerfest. Yesterday also marked the first time Jill of All Trades Aimee Brock Dierbeck left a concert before the end. But fortunately for you, a great article came out of a not-so-great evening. Like what\u00a0Aimee has to say? Comment below or\u00a0e<\/a>mail her directly<\/span><\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Yesterday marked the first day of Summerfest. Yesterday also marked the first time I\u2019ve left a concert before the end. For the uninitiated, Summerfest is an 11-day outdoor music festival held on the shores of Lake Michigan right here in Milwaukee. With pop, rock, hip-hop, and country acts, it draws quite the eclectic crowd (read […]<\/p>\n","protected":false},"author":12,"featured_media":2592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6,12],"tags":[320,123,322,324],"acf":[],"yoast_head":"\nGive the People What They Want - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give the People What They Want - REMANU\" \/>\n<meta property=\"og:description\" content=\"Yesterday marked the first day of Summerfest. Yesterday also marked the first time I\u2019ve left a concert before the end. For the uninitiated, Summerfest is an 11-day outdoor music festival held on the shores of Lake Michigan right here in Milwaukee. With pop, rock, hip-hop, and country acts, it draws quite the eclectic crowd (read […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/\" \/>\n<meta property=\"og:site_name\" content=\"REMANU\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-26T17:48:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2014\/06\/RU168-e1403804623725.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jill of All Trades\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jill of All Trades\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/\"},\"author\":{\"name\":\"Jill of All Trades\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/524fca3d901329ff8e6e0b84fe96d772\"},\"headline\":\"Give the People What They Want\",\"datePublished\":\"2014-06-26T17:48:08+00:00\",\"dateModified\":\"2014-06-26T17:48:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/\"},\"wordCount\":797,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\"},\"keywords\":[\"delivering\",\"marketing\",\"Ray LaMontagne\",\"Summerfest\"],\"articleSection\":[\"Marketing\",\"Reman U articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/\",\"url\":\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/\",\"name\":\"Give the People What They Want - REMANU\",\"isPartOf\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#website\"},\"datePublished\":\"2014-06-26T17:48:08+00:00\",\"dateModified\":\"2014-06-26T17:48:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/etereman.com\/remanu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Give the People What They Want\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/etereman.com\/remanu\/#website\",\"url\":\"https:\/\/etereman.com\/remanu\/\",\"name\":\"REMANU\",\"description\":\"Just another ETE Reman | Remanufactured, Rebuilt & Used Auto Transmissions & Repair Sites site\",\"publisher\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/etereman.com\/remanu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\",\"name\":\"REMANU\",\"url\":\"https:\/\/etereman.com\/remanu\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png\",\"contentUrl\":\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png\",\"width\":100,\"height\":100,\"caption\":\"REMANU\"},\"image\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/524fca3d901329ff8e6e0b84fe96d772\",\"name\":\"Jill of All Trades\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dbe4e690f626d8fdb7a5ba6777ae6b85?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dbe4e690f626d8fdb7a5ba6777ae6b85?s=96&d=mm&r=g\",\"caption\":\"Jill of All Trades\"},\"url\":\"https:\/\/etereman.com\/remanu\/author\/jill-of-all-trades\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Give the People What They Want - REMANU","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/","og_locale":"en_US","og_type":"article","og_title":"Give the People What They Want - REMANU","og_description":"Yesterday marked the first day of Summerfest. Yesterday also marked the first time I\u2019ve left a concert before the end. For the uninitiated, Summerfest is an 11-day outdoor music festival held on the shores of Lake Michigan right here in Milwaukee. With pop, rock, hip-hop, and country acts, it draws quite the eclectic crowd (read […]","og_url":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/","og_site_name":"REMANU","article_published_time":"2014-06-26T17:48:08+00:00","og_image":[{"width":400,"height":400,"url":"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2014\/06\/RU168-e1403804623725.jpg","type":"image\/jpeg"}],"author":"Jill of All Trades","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jill of All Trades","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/#article","isPartOf":{"@id":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/"},"author":{"name":"Jill of All Trades","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/524fca3d901329ff8e6e0b84fe96d772"},"headline":"Give the People What They Want","datePublished":"2014-06-26T17:48:08+00:00","dateModified":"2014-06-26T17:48:08+00:00","mainEntityOfPage":{"@id":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/"},"wordCount":797,"commentCount":1,"publisher":{"@id":"https:\/\/etereman.com\/remanu\/#organization"},"keywords":["delivering","marketing","Ray LaMontagne","Summerfest"],"articleSection":["Marketing","Reman U articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/","url":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/","name":"Give the People What They Want - REMANU","isPartOf":{"@id":"https:\/\/etereman.com\/remanu\/#website"},"datePublished":"2014-06-26T17:48:08+00:00","dateModified":"2014-06-26T17:48:08+00:00","breadcrumb":{"@id":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/etereman.com\/remanu\/2014\/06\/26\/give-the-people-what-they-want\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/etereman.com\/remanu\/"},{"@type":"ListItem","position":2,"name":"Give the People What They Want"}]},{"@type":"WebSite","@id":"https:\/\/etereman.com\/remanu\/#website","url":"https:\/\/etereman.com\/remanu\/","name":"REMANU","description":"Just another ETE Reman | Remanufactured, Rebuilt & Used Auto Transmissions & Repair Sites site","publisher":{"@id":"https:\/\/etereman.com\/remanu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/etereman.com\/remanu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/etereman.com\/remanu\/#organization","name":"REMANU","url":"https:\/\/etereman.com\/remanu\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/","url":"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png","contentUrl":"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/05\/cropped-remanu-1.png","width":100,"height":100,"caption":"REMANU"},"image":{"@id":"https:\/\/etereman.com\/remanu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/524fca3d901329ff8e6e0b84fe96d772","name":"Jill of All Trades","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/etereman.com\/remanu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dbe4e690f626d8fdb7a5ba6777ae6b85?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dbe4e690f626d8fdb7a5ba6777ae6b85?s=96&d=mm&r=g","caption":"Jill of All Trades"},"url":"https:\/\/etereman.com\/remanu\/author\/jill-of-all-trades\/"}]}},"_links":{"self":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts\/2591"}],"collection":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/comments?post=2591"}],"version-history":[{"count":0,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/posts\/2591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/media\/2592"}],"wp:attachment":[{"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/media?parent=2591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/categories?post=2591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/etereman.com\/remanu\/wp-json\/wp\/v2\/tags?post=2591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}