{"id":2772,"date":"2014-12-18T18:18:28","date_gmt":"2014-12-19T00:18:28","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=2772"},"modified":"2014-12-18T18:18:28","modified_gmt":"2014-12-19T00:18:28","slug":"why-you-should-be-more-useful-this-holiday-season","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2014\/12\/18\/why-you-should-be-more-useful-this-holiday-season\/","title":{"rendered":"Why You Should Be More Useful This Holiday Season*"},"content":{"rendered":"

\"\u00a9

\u00a9 sharpshutter22 \/ Dollar Photo Club<\/p><\/div>
\n*and from here on out<\/em>
\nCaptain Reman is one of those connected guys. You know the type. They always seems to have a referral for \u201cthe best place in town for ___,\u201d the number for the world\u2019s greatest tailor\/repairman\/etc, and invitations to the top networking and learning events.
\nSo earlier this week when he invited me to join him at a luncheon in Milwaukee with a New York Times best-selling author as the guest speaker, I wasn\u2019t surprised. And, I would have been stupid not to accept.
\nThe guest speaker was Jay Baer. The topic? His latest book, Youtility: Why Smart Marketing is About Help, Not Hype.<\/em><\/a>
\nI don\u2019t need to tell you that our industry is competitive. You already know that – and so does the transmission shop two blocks down from you.
\nBut I did learn a few things that you might not know\u2013 or, might not have thought about in this way before.
\nConsider these 4 takeaways during this holiday season – and beyond:<\/p>\n

    \n
  1. Online is where marketing and customer service collide.<\/strong> On average, Americans spend 147 minutes a day on their smart phones. Sure, part of that is spent watching cat videos. But the amount of time connecting with family & friends on social media platforms, reading articles, looking up business reviews, and more is increasing. Online, your customers are reporters. Their comments, kudos, & criticism speak to your customer service and are all marketing opportunities to capture \u2013 or lose \u2013 that next sale.<\/li>\n
  2. This is the age of self-serve information.<\/strong> I research before I buy something, especially if it is a big purchase. The fact that your customers Google you before walking in your front door shouldn\u2019t be a surprise. But with more information in existence, there\u2019s even more information to sort through before making the decision to buy.<\/li>\n
  3. Forget amazing. Start being useful.<\/strong> Being an amazing business is great, but it isn\u2019t enough. When you shift your focus toward providing something different, something useful, you transcend the transaction. The story of your business becomes much bigger.<\/li>\n
  4. \"Helping&Selling\"<\/a>Youtility is a process. <\/strong>Youtility is \u201cmarketing so useful, people would pay for it.\u201d<\/em> Becoming not just a good resource, but the best<\/strong> resource doesn\u2019t happen overnight. The focus should be on how to help before how to sell. After all, \u201cthe difference between helping and selling is two letters.\u201d<\/em><\/li>\n<\/ol>\n

    All throughout the year, there is enormous competition for a customer\u2019s attention. The blur of information, prices, and deals is even more obvious during the holidays. The goal today, tomorrow, and beyond 2015 shouldn\u2019t be to just stand out. The goal is to create a youtility.\u00a0 When your current customers \u2013 and the ones who haven\u2019t even identified themselves yet \u2013 discover it on their own, they can\u2019t help but to buy from you.<\/p>\n

    \n

    \"AVA_JenniferP\"<\/i>
    \nYou’ve heard of utility players. And you pay your utilities every month. But what about youtility? What’s one way your business could do something so useful – and offer it for free? Share your ideas in the comments or with our\u00a0Director of Customer Experience    \u00a0directly<\/a>. She might just send you your own copy of Youtility…<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

    *and from here on out Captain Reman is one of those connected guys. You know the type. They always seems to have a referral for \u201cthe best place in town for ___,\u201d the number for the world\u2019s greatest tailor\/repairman\/etc, and invitations to the top networking and learning events. 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