{"id":280,"date":"2011-06-27T08:00:50","date_gmt":"2011-06-27T13:00:50","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=280"},"modified":"2011-06-27T08:00:50","modified_gmt":"2011-06-27T13:00:50","slug":"7-ways-to-leverage-social-media-for-your-shop","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2011\/06\/27\/7-ways-to-leverage-social-media-for-your-shop\/","title":{"rendered":"7 ways to leverage social media for your shop"},"content":{"rendered":"<div>Picking up where we left off 2 weeks ago (read <a href=\"..\/5-reasons-your-shop-needs-to-do-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Reasons Your Shop Needs to Do Social Media<\/a>), this week  we&#8217;re sharing how your shop can get started using social media. I know  what you&#8217;re thinking, it&#8217;s not worth my time, but here are a few stats  that might convince you otherwise:<\/div>\n<ul>\n<li>Facebook is closing in on 700 million accounts, making it the 3rd largest country in the world.<\/li>\n<li>Twitter has 120 million user accounts, and is the fastest growing social media platform on the planet.<\/li>\n<li>YouTube has 2 days worth of video uploaded every  MINUTE, and is the second most used search engine after Google (and  Google owns YouTube)<\/li>\n<li>LinkedIn is cash flow  positive, went public at a nice premium to their initial public offering  price, just crossed the 100 million user threshold, and has  representation from every Fortune 500 company.<\/li>\n<li>FourSquare and other location based services are  growing by leaps and bounds. Last year FourSquare experienced 3400%  growth, and recently changed the game by offering more &#8220;points&#8221; for  check-ins, better badges for doing things, and are showing you how long  before you can become the Mayor of your kid&#8217;s daycare.<\/li>\n<\/ul>\n<h3><a href=\"http:\/\/www.flickr.com\/photos\/lwr\/101651382\/in\/photostream\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-281\" style=\"margin: 15px\" title=\"Number 7\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2011\/06\/number_7-300x300.jpg\" alt=\"Number 7\" width=\"300\" height=\"300\" \/><\/a>So how do you start taking advantage of all these services?<\/h3>\n<div>1)  <strong>Listen to what others are saying<\/strong> &#8211; Chances are, people in your  neighborhood are already talking about your business, or about  businesses like yours. They may be competitors, they may be customers,  or they may be people who don&#8217;t even know what exists in your  neighborhood. Search for your company name, your brand, your competitor&#8217;s name and brand, terms like &#8220;car  repair,&#8221; &#8220;brakes fixed&#8221; and any others that your shop can do at the  following places:<\/div>\n<ul>\n<li><a href=\"http:\/\/search.twitter.com\/advanced\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/search.twitter.com\/advanced<\/a><\/li>\n<li><a href=\"http:\/\/google.com\/alerts\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/google.com\/alerts<\/a> (get the alerts e-mailed to you)<\/li>\n<li><a href=\"http:\/\/icerocket.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/icerocket.com<\/a><\/li>\n<li><a href=\"http:\/\/youropenbook.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/youropenbook.org\/<\/a><\/li>\n<\/ul>\n<div>Surprised at what you see?<\/div>\n<div><\/div>\n<div>2)  <strong>Pick a channel, any channel<\/strong> &#8211; Do you like the speed of Twitter, the  variety of Facebook, the professionalism of LinkedIn, or the video  awesomeness of YouTube? Pick 1 channel, and set it up!<\/div>\n<div><\/div>\n<div>3) <strong>Complete your profile<\/strong> &#8211; don&#8217;t be one of those  people who sign up for an account and then leave the default settings  with no picture, no bio, and no link back to your shop&#8217;s website. Take  10 minutes and complete your entire profile so you can look like a  professional.<\/div>\n<div><\/div>\n<div>4) <strong>Follow\/friend\/connect all of your competitors  (and encourage your employees to do the same)<\/strong> &#8211; Legally spy on all your  competitors, and see how they&#8217;re using (or likely, NOT using) social  media. Adapt what you see working for your shop, and don&#8217;t do what  doesn&#8217;t work. Simple huh?<\/div>\n<div><\/div>\n<div>5) <strong>Say hi to your existing customers and potential  customers<\/strong> &#8211; If you see someone you know using social media, say  hello.  Ask them how they are. Get to know them better and deepen your  relationship with them. You wouldn&#8217;t ignore someone if you bumped into  them at the grocery store, so don&#8217;t ignore them on social media!<\/div>\n<div><\/div>\n<div>6) <strong>Share your opinions on non controversial topics  that matter to you (and your customers)<\/strong> &#8211; Passionate about Indy racing, NASCAR,  your local baseball team, a TV show, a book, a news story, ANYTHING  that&#8217;s non-controversial. Share your thoughts, ask some questions, and  have some FUN!<\/div>\n<div><\/div>\n<div>7) <strong>Repeat<\/strong> &#8211; You need to repeat these steps as often as possible. If you don&#8217;t, your competitors will!<\/div>\n<div>Social  media won&#8217;t close many sales, but it will create and deepen  relationships in ways normal advertising can&#8217;t and that will lead to  sales.<\/div>\n<div><\/div>\n<div><strong>Today&#8217;s action step:<\/strong> Sign up for a service, and then let us know where you are so we can connect with you.<\/div>\n<h3>Want to connect with Reman U?<\/h3>\n<div>Facebook: <a href=\"http:\/\/www.facebook.com\/ETEREMAN\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.facebook.com\/ETEREMAN<\/a><\/div>\n<div>Twitter: <a href=\"http:\/\/twitter.com\/remanuniversity\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/twitter.com\/remanuniversity<\/a><\/div>\n<div>LinkedIn: <a href=\"http:\/\/www.linkedin.com\/company\/295538\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.linkedin.com\/company\/295538<\/a><\/div>\n<div>YouTube: <a href=\"http:\/\/www.youtube.com\/user\/ETEremanInc\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.youtube.com\/user\/ETEremanInc<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Picking up where we left off 2 weeks ago (read 5 Reasons Your Shop Needs to Do Social Media), this week we&#8217;re sharing how your shop can get started using social media. I know what you&#8217;re thinking, it&#8217;s not worth my time, but here are a few stats that might convince you otherwise: Facebook is [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 ways to leverage social media for your shop - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2011\/06\/27\/7-ways-to-leverage-social-media-for-your-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ways to leverage social media for your shop - REMANU\" \/>\n<meta property=\"og:description\" content=\"Picking up where we left off 2 weeks ago (read 5 Reasons Your Shop Needs to Do Social Media), this week we&#8217;re sharing how your shop can get started using social media. 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