{"id":2889,"date":"2015-04-09T16:40:34","date_gmt":"2015-04-09T21:40:34","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=2889"},"modified":"2015-04-09T16:40:34","modified_gmt":"2015-04-09T21:40:34","slug":"the-just-right-company","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2015\/04\/09\/the-just-right-company\/","title":{"rendered":"The Just-Right Company"},"content":{"rendered":"

\"Reman
\nOnce upon a time, there was a company. They weren\u2019t a giant corporation, but they weren\u2019t a rinky-dink operation either.<\/em>
\nThis company was just right.<\/em>
\nThe just-right company spent thousands of hours researching, testing, and tweaking its products. They invested in technology <\/em>to streamline processes and be a better customer resource.<\/em>
\nAnd at this just-right company, they had great people \u2013 hardworking, passionate, and inventive. To be honest, it felt more like a family than a company.<\/em>
\nSome of its customers were demanding, but the company took it all in stride because it really, truly cared about customer feedback. And other customers made them smile a little extra big when they called\u00a0\u2013 and even more when they referred their friends.<\/em>
\nLife was good for the just-right company.<\/em>
\nBut it knew it could be more\u2026<\/em>
\nSo it started sharing. Successes. Lessons learned. Tips and tricks. Even the occasional missed opportunity. The big guys respected the just-right company and the little guys admired it. Even better, its customers felt the same. <\/em>
\nAnd so it grew and grew. Getting bigger, and better, and smarter with each passing year as the king of the just-right companies.<\/em>
\nThe end<\/em>
\nSound familiar? It should. The company in the story is yours.
\nIn business, it\u2019s natural \u2013 even easy \u2013 to think about the sales numbers you\u2019d like to hit, competitors you\u2019d like to challenge, or a bigger organizational goal. The hard part is thinking beyond the day-to-day.
\nSo I\u2019m going to let you in on a little growth secret: passion sells.
\nWhether delivering an exceptional customer experience or building a product you\u2019re proud of, passion should permeates everything.
\nAnd how do you show your passion? By creating meaningful, helpful, real content.
\nContent creation can seem daunting. And there are definitely a few pitfalls worth noting:<\/p>\n