{"id":2996,"date":"2015-08-06T16:16:10","date_gmt":"2015-08-06T21:16:10","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=2996"},"modified":"2015-08-06T16:16:10","modified_gmt":"2015-08-06T21:16:10","slug":"customer-loyalty-and-a-free-drink","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2015\/08\/06\/customer-loyalty-and-a-free-drink\/","title":{"rendered":"Customer Loyalty and a Free Drink"},"content":{"rendered":"
\"Give

\u201cGive away free drinks, but never in a routine fashion.\u201d<\/p><\/div>\n

In my early 20\u2019s, I got a job bartending at a local watering hole. The proprietor, Jerry, was a sharp businessman who taught me more than a few things that have stuck with me nearly two decades later.<\/span><\/p>\n

One of my favorite lessons of his was how to handle the \u201cfree drink\u201d.\u00a0 <\/span>Regulars at a bar, especially in Wisconsin tavern culture, are accustomed to receiving a free drink. Before my first shift, Jerry told me two things: <\/span><\/p>\n

    \n
  1. \u201cAlways have fun. Our customers come here to have a good time.\u201d\u00a0<\/span><\/li>\n
  2. \u201cGive away free drinks, but never in a routine fashion.\u201d\u00a0<\/span><\/li>\n<\/ol>\n

    The logic? If a freebie is expected<\/em>\u00a0it loses its value, setting a trap for the time you don\u2019t<\/em> deliver.<\/span><\/p>\n

    Recently, I was on the other side of the bar – or counter, in this instance. In preparation for an upcoming triathlon, I took my bike in to a local shop for a pre-race tune up. The head mechanic and part owner of the shop called me soon after I had dropped it off and excitedly told me that it was all set and how pleased he was with how it came out.\u00a0<\/span><\/p>\n

    “Everything works smoothly. Have a great race.”<\/h3>\n

    When I arrived to pick it up, I inquired about any balance due. He waved it off,\u00a0<\/span>\u201cEverything works smoothly. Have a great race.\u201d I know he probably spent around 15 minutes on it, giving it a once over and tweaking a couple of things.\u00a0 <\/span>And he could have easily charged me a service minimum or a percentage of the shops hourly labor rate.\u00a0 <\/span>Instead, he managed to wow me, an already loyal customer, with his surprise. <\/span><\/p>\n

    Customer loyalty is earned through consistent action on your customer\u2019s behalf. But taking the customer experience one step further, to a place where a loyal customer freely shares their experience with potential customers? That can be bought – and fairly cheaply. <\/span><\/p>\n

    There is value in surprise;\u00a0 <\/span>the key is to offer, provide, or just do something that makes your customer feel appreciated. What can you do that is simple, yet unexpected, to make a customers day?<\/span><\/p>\n

    photo credit: \u00a9 gstockstudio\u00a0\/ Dollar Photo Club<\/span><\/em><\/p>\n

    \n

    \"AVA_BStern\"With so many customer surprises, Ben should be called the Sales Wizard\u00a0instead of the Sales Cyclist. Specialis Revelio! Have you received something unexpected from a company that really impressed you? Sound off in the comments section\u00a0below or shoot\u00a0Ben an email<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    In my early 20\u2019s, I got a job bartending at a local watering hole. The proprietor, Jerry, was a sharp businessman who taught me more than a few things that have stuck with me nearly two decades later. One of my favorite lessons of his was how to handle the \u201cfree drink\u201d.\u00a0 Regulars at a […]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4,12],"tags":[434,435,437,438],"acf":[],"yoast_head":"\nCustomer Loyalty and a Free Drink - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2015\/08\/06\/customer-loyalty-and-a-free-drink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Loyalty and a Free Drink - REMANU\" \/>\n<meta property=\"og:description\" content=\"In my early 20\u2019s, I got a job bartending at a local watering hole. 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