{"id":3337,"date":"2016-10-20T22:38:37","date_gmt":"2016-10-21T03:38:37","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=3337"},"modified":"2016-10-20T22:38:37","modified_gmt":"2016-10-21T03:38:37","slug":"whos-your-warranty-for","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2016\/10\/20\/whos-your-warranty-for\/","title":{"rendered":"Who&#039;s Your Warranty For?"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-3338\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2016\/10\/RU280-e1477020753513.jpg\" alt=\"ru280\" width=\"600\" height=\"300\" srcset=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2016\/10\/RU280-e1477020753513.jpg 600w, https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2016\/10\/RU280-e1477020753513-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\n<em>\u201cThis limited warranty shall apply to\u2026\u201d<\/em><br \/>\n<em>\u201cUnless otherwise stated\u2026\u201d<\/em><br \/>\n<em>\u201c\u2026shall not apply if the defect was caused through\u2026\u201d<\/em><br \/>\nSound familiar? Whether any of these phrases <em>(or oh-so-legal and exciting versions of them)<\/em> are outlined in your business\u2019s warranty statement, you\u2019ve no doubt read them in tiny print at some point in your lifetime as a consumer. If you\u2019ve ever had something you purchased not pan out the way you\u2019d expected, you\u2019re definitely not new to these words &#8211; or what they mean.<br \/>\nAs a business, it\u2019s your promise or guarantee that if or when x happens, your customers can expect y and z from you. All warranty statements pretty much have the same purpose, regardless of industry or product specs. But what\u2019s different is <em>how<\/em> you use it.<br \/>\nPicture this:<br \/>\nYou sold Mr. Customer a shirt. He wears it for a month and is quite happy. One day, when the shirt spends too much time in the dryer, it shrinks. Mr. C comes back to you, receipt clenched in hand, to exchange his shirt.<br \/>\nYour options?<\/p>\n<ol>\n<li>Point out the fine print on the back of the receipt to Mr. C that states the store doesn\u2019t accept returns or exchanges after 21 days.<\/li>\n<li>Exchange Mr. C\u2019s shirt for a brand new one and thank him for being a loyal customer.<\/li>\n<\/ol>\n<p>Which do you choose?<br \/>\nOption 1 seems like a pretty good one. After all, it isn\u2019t <em>your<\/em> fault that Mr. C had a problem outside of the exchange terms, or that he dried a cotton shirt on hot. You\u2019re not out a free shirt, but Mr. C will likely never visit your store again.<br \/>\nWith option 2, you\u2019re making an exception. And, you\u2019re solving the immediate problem.<br \/>\nComplaints, issues, and problems aren\u2019t fun for you or your customers. But when things don\u2019t go as planned, you have a choice: use your warranty statement as a paper scapegoat \u2013 or a reminder that sometimes, everyone can win when the rules are bent.<\/p>\n<hr \/>\n<p><i><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-3033\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2015\/09\/JP2015-150x150.jpeg\" alt=\"JP2015\" width=\"150\" height=\"150\" \/><\/i><br \/>\n<em>What&#8217;s in a warranty? If you ask this week&#8217;s author, the choice as a business is yours.\u00a0Have some thoughts of your own? Share with <a href=\"mailto:jporter@etereman.com\" target=\"_blank\" rel=\"noopener noreferrer\">Jennifer directly<\/a> or comment below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThis limited warranty shall apply to\u2026\u201d \u201cUnless otherwise stated\u2026\u201d \u201c\u2026shall not apply if the defect was caused through\u2026\u201d Sound familiar? Whether any of these phrases (or oh-so-legal and exciting versions of them) are outlined in your business\u2019s warranty statement, you\u2019ve no doubt read them in tiny print at some point in your lifetime as a [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":3338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4,12],"tags":[20,517,519],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who&#039;s Your Warranty For? - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2016\/10\/20\/whos-your-warranty-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who&#039;s Your Warranty For? - REMANU\" \/>\n<meta property=\"og:description\" content=\"\u201cThis limited warranty shall apply to\u2026\u201d \u201cUnless otherwise stated\u2026\u201d \u201c\u2026shall not apply if the defect was caused through\u2026\u201d Sound familiar? 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