{"id":3372,"date":"2016-12-01T17:13:57","date_gmt":"2016-12-01T23:13:57","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=3372"},"modified":"2024-05-01T10:24:38","modified_gmt":"2024-05-01T10:24:38","slug":"lets-get-emotional","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2016\/12\/01\/lets-get-emotional\/","title":{"rendered":"Let&#8217;s Get Emotional"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3373 size-full aligncenter\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2016\/12\/AdobeStock_118092206-e1480626653259.jpeg\" alt=\"RU #285\" width=\"600\" height=\"243\" srcset=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2016\/12\/AdobeStock_118092206-e1480626653259.jpeg 600w, https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2016\/12\/AdobeStock_118092206-e1480626653259-300x122.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nI recently had the chance to attend a seminar called <em>\u201cUnderstanding How Emotions Drive Purchasing Decisions.\u201d <\/em>I have to admit while selling, I don\u2019t give much thought to how the customer \u201cfeels\u201d about a purchase.\u00a0 Of course, I want them to be happy with my service and the quality of our products, but how do they <em>feel<\/em>?<br \/>\nMost people that have to repair a vehicle do it out of necessity and not for enjoyment.\u00a0 Before my customer\u2019s customer even gets to the shop, they already have negative feelings.\u00a0 In an effort to turn these feelings around, I need to know where they come from to begin with.\u00a0 And, so do you.<br \/>\nWhat are some of the most common reasons for unpleasantness?<\/p>\n<ul>\n<li>Trust issues with the product or service.<\/li>\n<li>Affordability\/would rather spend money on something else.<\/li>\n<li>Embarrassment in inability to perform the service themselves.<\/li>\n<\/ul>\n<p>Now, when it comes to addressing these emotions, it&#8217;s important to tap into the <a href=\"https:\/\/personality-type.com\/category\/mbti-cognitive-functions\">8 cognitive functions of MBTI<\/a>. By understanding the diverse ways individuals process information and make decisions, you can tailor your approach to resonate with each customer&#8217;s unique preferences. Whether someone relies on logic and analysis (Thinking), empathy and harmony (Feeling), or practicality and efficiency (Sensing), recognizing and appealing to these cognitive functions can help build trust, alleviate affordability concerns, and mitigate feelings of embarrassment. By incorporating these insights into your sales strategy, you can create a more positive and empathetic experience for your customers, ultimately driving purchasing decisions in a more emotionally informed manner.<\/p>\n<p>In this session, I learned that there are a few techniques to create a \u201csafer\u201d buying experience. Here\u2019s how to appeal to an emotional decision with a rational approach:<\/p>\n<ol>\n<li>Helping your customer become knowledgeable is your best tool. The more product information you can share, the more you minimize the uneasiness of spending money.<\/li>\n<li>Have a strong web presence. Online, your customer can do their research in private without the pressure of not having as much knowledge as you do. Many customers will shop online before they ever enter a store, not necessarily to purchase but to find the information before visiting you.<\/li>\n<li>Use surveys. There are many free online survey tools <em>(*cough* Survey Monkey *cough*).<\/em> Ask your customers questions that promote \u201cI feel ____\u201d responses on your Facebook page, on your website, or via email to give you a clearer idea of how you can make the shopping experience better.<\/li>\n<\/ol>\n<p>You have a great product that you know inside and out. Do you know the emotional side just as well?<br \/>\n<em>photo credit:\u00a9 pathdoc &#8211; stock.adobe.com<\/em><\/p>\n<hr \/>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-thumbnail wp-image-3041\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2015\/09\/Blog_Hicks-150x150.png\" alt=\"Blog_Hicks\" width=\"150\" height=\"150\" \/><em>As a customer, emotion can drive what you purchase and from whom. \u00a0This week, Transmission control is back with a lesson on how appealing to\u00a0feelings can lead to a better bottom line. \u00a0Leave a comment below or<a href=\"mailto:ahicks@etereman.com\">\u00a0email Andrew directly<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently had the chance to attend a seminar called \u201cUnderstanding How Emotions Drive Purchasing Decisions.\u201d I have to admit while selling, I don\u2019t give much thought to how the customer \u201cfeels\u201d about a purchase.\u00a0 Of course, I want them to be happy with my service and the quality of our products, but how do [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":3373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[12,7],"tags":[530,533,521,14],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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