{"id":4318,"date":"2018-09-27T19:54:49","date_gmt":"2018-09-28T00:54:49","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=4318"},"modified":"2018-09-27T19:54:49","modified_gmt":"2018-09-28T00:54:49","slug":"whos-telling-your-brand-story","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2018\/09\/27\/whos-telling-your-brand-story\/","title":{"rendered":"Who's Telling Your Brand Story?"},"content":{"rendered":"

\"\"
\n 
\nAs an owner, founder, CEO, president, or some version of several of these titles, at some point in time you made a decision: to start a business – or take the helm of one that already existed.
\nMaybe you researched, planned, and joined a successful franchise. Perhaps you started at the counter and eventually took over the shop that your grandfather built. No matter the exact scenario, you became a part of that company\u2019s very fabric when you took your position. Whether the very first few pages or several hundred in the middle, your role started a chapter in your brand story.
\n\u201cBrand story, huh? Sounds like some pretty fancy marketing jargon.\u201d<\/em>
\nI hear you. And the marketer in me hates to admit that most buzzwords really do come off that way. But, just because it might be an on-trend phrase doesn’t mean it’s wrong. Whether you acknowledge it or not, your brand has a story. It\u2019s being written all around you. The kicker? You\u2019re not the only one writing it.
\nEvery employee, customer, competitor, distributor, Facebook fan, or Twitter troll is someone who has experienced your brand, even on the smallest of levels. They could be sharing a glowing review about how you got their only car back on the road after the shop down the street was too busy. They could be personally attacking a member of your team for something entirely false and not related to your business at all. My point is this: any conversation gives you an opportunity to communicate, authentically and openly, in your own voice. While you can\u2019t control what is being said, you can lead it.
\nPutting your brand out there can be a bit intimidating, but it doesn\u2019t have to be. Here are three ways you can start sharing your brand story today:<\/p>\n

    \n
  1. Your history:<\/strong> who started your business? What was the goal when it first got off the ground? In sharing how you got from your very first dollar to where you are today, you give customers a way to connect to you through your background and maybe even a shared history. Whether in an \u201cabout\u201d section on your website or the \u201cOur Story\u201d section of your Facebook company page, tell people what you\u2019d like them to know about you.<\/li>\n
  2. New products and services:<\/strong> did you just launch texting to your main business number so customers can set up an emissions appointment that way? That sounds cool. While you might be tempted to announce that you\u2019re now offering ____, resist the easy megaphone-style message. Instead, share why you decided to launch this feature, the top 10 ways a new customer can use it, or even a quick video of an actual conversation between you and a customer.<\/li>\n
  3. Employee features:<\/strong> having trouble finding talent to keep your business moving? You\u2019re not alone. In today\u2019s applicant-driven job market, it\u2019s even more important that you\u2019re sharing what it means to be a part of your team, the story of what it\u2019s like working for you. The best way to share this part of your story? Through your current team. Better still, tie an employee feature on one of your social media platforms to a work anniversary. Share not only what your company means to this person, but what they mean to you.<\/li>\n<\/ol>\n

    Your brand story is your business\u2019 emotional undercurrent. It\u2019s what gives your transactions a feeling, and what gives your customers a reason to choose you. If you don\u2019t take the time to stop and tell your side, outsiders will fill in your narrative for you.<\/p>\n

    \n

    \"JP2015\"<\/i>
    \nEvery story has an author. And, every brand has a story. So, who are you letting write, tell, and share yours? Join the brand conversation below or connect\u00a0with Jennifer directly<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

      As an owner, founder, CEO, president, or some version of several of these titles, at some point in time you made a decision: to start a business – or take the helm of one that already existed. Maybe you researched, planned, and joined a successful franchise. 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