{"id":4411,"date":"2019-01-10T13:48:04","date_gmt":"2019-01-10T19:48:04","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=4411"},"modified":"2019-01-10T13:48:04","modified_gmt":"2019-01-10T19:48:04","slug":"if-you-like-it-put-your-brand-on-it","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/","title":{"rendered":"If You Like It Put Your Brand On It"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4412\" src=\"http:\/\/etereman.com\/remanu\/wp-content\/uploads\/2019\/01\/28516636_10156093363612394_7104446367464334511_o-e1547149421603.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/01\/28516636_10156093363612394_7104446367464334511_o-e1547149421603.jpg 600w, https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/01\/28516636_10156093363612394_7104446367464334511_o-e1547149421603-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nOur name is on a lot of stuff: stickers, hats, shirts, lanyards, and of course, pens. It\u2019s also on some pretty niche stuff: <a href=\"https:\/\/www.klements.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Klement\u2019s<\/a> beef snack sticks (\u201cNice to Meat You\u201d), VIN decoding mousepads, beer mugs, bobbleheads\u2026 and we come up with new, interesting stuff to brand all the time, partly because our favorite customers, vendors, and even our own employees really like cool, new stuff. Who doesn\u2019t?<br \/>\nSometimes I send my weight in swag equaling hundreds of pieces and thousands of dollars to shows and customers. As our trade show crew is out exhibiting the rest of this month, I consider the items we give away to attendees and customers: is it worth it?<\/p>\n<ul>\n<li><strong>Is it useful?<\/strong> (No, really.) USB drives, laser pointers, stress balls, grocery bags \u2013 you have them, I have them, and like me, you\u2019ve probably thrown most of them away. While categorically useful in nature, not all promotional items end up being actually used\u2026 ever.<\/li>\n<li><strong>Is it relevant?<\/strong> USB drives, laser pointers, stress balls, grocery bags: all these things have something in common: they have absolutely no relevance to any industry. Sure, you can look at and store data and files on a USB, you can point your laser, and we all experience stress in remembering to bring our branded grocery bags to the store, but they are in their very nature generic and meant to be easy items that \u201ceveryone will like\u201d. That\u2019s not likely and, unfortunately, categorizes stuff as junk.<\/li>\n<li><strong>Is it a keeper?<\/strong> Do I keep it, wash it, use it again? Do I go looking for it at the next event? Do I ask the vendor to send me another? Do I refer to that thing, not as the object but as the BRAND NAME HERE item? That\u2019s how you know something is special. While, yes, these items are sometimes the pricier of promotional options, they are legitimately worth their weight.<\/li>\n<\/ul>\n<p>Promotional branding is an adaptive industry \u2013 the classics remain while new items, new technologies, and new trends allow for fresh stuff to arrive on the trade show floor, in your mail, or in your shop every day. To decide what to brand, I make sure it addresses two main concerns: Would I or my customer use it every day? Is it special?<br \/>\nWhat are some of my go-tos?<\/p>\n<ul>\n<li><strong>Pens:<\/strong> our shipment of pens was once about 12 hours late to a trade show event. We thought, <em>it\u2019ll be okay, everyone has pens, we have other stuff.<\/em> Faulty logic. Everyone has pens because everyone should \u2013 pens are taken in our booth to be used. I bet you used a branded pen this week. Not only do they linger in pen cups across the country, they are quite simply used and are therefore effective.<\/li>\n<li><strong>Beverage Containers:<\/strong>\u00a0cups, mugs, travel cups and mugs, even shot glasses \u2013 the worst possible version of these items still get used. I\u2019ve probably lost a dozen to-go mugs in my life and that pain is a little less if it\u2019s branded, because, we had a good run, me and that <a href=\"https:\/\/www.brandmakers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brandmakers<\/a> water bottle, and I got good use out of it. I\u2019ll get another someday\u2026 The ones I really love that are good looking and functional? I\u2019ll fight you for it.<\/li>\n<li><strong>Weird stuff:<\/strong> socks, tools, really good clothing items. People who don\u2019t even really know what REMAN U is find us at trade shows for one of our super soft REMAN U shirts. They ask for other sizes for their husbands and wives. They\u2019ll say to their colleagues, \u201cI sleep in this all the time!\u201d Can they have one, too? Of course. High quality and novelty value set this stuff and your brand apart. You can\u2019t realistically give a branded pair of socks to everyone you meet, but for customers who need a boost, a new friend, or an employee who deserves recognition? Make their day.<\/li>\n<\/ul>\n<p>As I go forward into a new year of events and customer needs, I think, yes some of our stuff is cool, some of it is used, and some of it, admittedly, is filler. What will our shop owners, installers, vendors use every day to remind them not only how cool we are, but how useful we are to their business, too?<br \/>\nWhat are some of your favorite promotional give-aways?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our name is on a lot of stuff: stickers, hats, shirts, lanyards, and of course, pens. It\u2019s also on some pretty niche stuff: Klement\u2019s beef snack sticks (\u201cNice to Meat You\u201d), VIN decoding mousepads, beer mugs, bobbleheads\u2026 and we come up with new, interesting stuff to brand all the time, partly because our favorite customers, [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":4412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[6,12],"tags":[742,121,744,746,748,750,32],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>If You Like It Put Your Brand On It - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If You Like It Put Your Brand On It - REMANU\" \/>\n<meta property=\"og:description\" content=\"Our name is on a lot of stuff: stickers, hats, shirts, lanyards, and of course, pens. It\u2019s also on some pretty niche stuff: Klement\u2019s beef snack sticks (\u201cNice to Meat You\u201d), VIN decoding mousepads, beer mugs, bobbleheads\u2026 and we come up with new, interesting stuff to brand all the time, partly because our favorite customers, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/\" \/>\n<meta property=\"og:site_name\" content=\"REMANU\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-10T19:48:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/01\/28516636_10156093363612394_7104446367464334511_o-e1547149421603.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"The Rhythm of Reman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Rhythm of Reman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/\"},\"author\":{\"name\":\"The Rhythm of Reman\",\"@id\":\"https:\/\/etereman.com\/remanu\/#\/schema\/person\/324daf6b244ef5d3c67e0ec761579224\"},\"headline\":\"If You Like It Put Your Brand On It\",\"datePublished\":\"2019-01-10T19:48:04+00:00\",\"dateModified\":\"2019-01-10T19:48:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/\"},\"wordCount\":739,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/etereman.com\/remanu\/#organization\"},\"keywords\":[\"Automotive Aftermarket\",\"branding\",\"Industry Trends\",\"Promotional\",\"Swag\",\"The Sage\",\"trade show\"],\"articleSection\":[\"Marketing\",\"Reman U articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/\",\"url\":\"https:\/\/etereman.com\/remanu\/2019\/01\/10\/if-you-like-it-put-your-brand-on-it\/\",\"name\":\"If You Like It Put Your Brand On It - 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