{"id":4542,"date":"2019-08-08T12:45:51","date_gmt":"2019-08-08T17:45:51","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=4542"},"modified":"2019-08-08T12:45:51","modified_gmt":"2019-08-08T17:45:51","slug":"the-aggressive-sale-doesnt-sell","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2019\/08\/08\/the-aggressive-sale-doesnt-sell\/","title":{"rendered":"The Aggressive Sale Doesn\u2019t Sell"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-4543\" src=\"http:\/\/paykame.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/08\/Ru421.png\" alt=\"\" width=\"600\" height=\"350\" srcset=\"https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/08\/Ru421.png 600w, https:\/\/etereman.com\/remanu\/wp-content\/uploads\/sites\/2\/2019\/08\/Ru421-300x175.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><br \/>\nCold calling, and the younger, less effectual brother to it \u2013 cold emailing, are undoubtedly a part of selling and building a customer portfolio. They can\u2019t all stop. But what needs to, and needs to maybe twelve emails ago, are the many, many, many phone calls (and subsequent voicemails) and the dozens of \u201cfollow-up\u201d emails sent every 24 hours to merely gauge interest in Product X.<br \/>\nIt doesn\u2019t work, not for me. It <em>must<\/em> work sometimes, on <em>someone<\/em>, but after 3 neglected voicemails, no returned calls, no read-receipts, no replies, I daresay it\u2019s time to consider me lost.<br \/>\nPeople have different means of finding the products and services they need. I make my team members identify 3 different options from research for every project we have, and we make a choice based on the visible reputation of the brand, quality, price, and user experience. Good recommendations and good previous experiences will 100% get my repeat business.<br \/>\nWhere I don\u2019t source new products and services? My inbox.<br \/>\nEmail communication is one of those gifts of modern technology that is amazingly convenient, especially for those of us young enough to have bypassed the phone call era (read: calling me doesn\u2019t work), but it comes at a bit of a cost:<\/p>\n<ul>\n<li><strong>Overcrowding:<\/strong> my inbox is full. I don\u2019t do folders (my preference), and at any given moment, there are emails coming in, being flagged, being deleted, being sadly forgotten, and your sales email is just one among oh-so-many. Does it stand out? Better hope!<\/li>\n<li><strong>Reply All:<\/strong> To put it simply, there are more important emails than yours in my inbox than yours, and I have really got to get back to Megan who emailed me on MONDAY and did I ever reply to that one about that other thing? Hm\u2026<\/li>\n<li><strong>Ain\u2019t Nobody Got Time For This<\/strong>: It has been determined that the attention span that can be expected of a person while scrolling is about 6 seconds\u2026 for a video. Take the same physical process of scrolling in my all-white, text-based Outlook screen, and you\u2019ve got me for maybe 0.005 seconds. If it\u2019s just another form email with my name pasted in it (and not the first time from you), I\u2019m just going to delete it. I\u2019m sorry.<\/li>\n<\/ul>\n<p>Emailing or calling more than three times is aggressive. I\u2019m going to call it there. It becomes annoying, desperate, more meaningless with every communication, and just, yeah, aggressive. I\u2019m not interested. Can\u2019t you tell by my complete lack of communication? If I was really in the market for X, wouldn\u2019t I bite?<br \/>\nTurns out I\u2019m not the best candidate to give you advice on what to do instead \u2013 I call on one of my peers to take on that challenge, but if you are going to cold call or email me, here are some tips:<\/p>\n<ul>\n<li>Be a real human being. Mail campaigns are great marketing materials, I would know, but make your copy convey your company voice accurately as a human \u2013 I don\u2019t do business with robots.<\/li>\n<li>Be funny or different. It really can\u2019t hurt. A lot of people are playing from the same playbook. That just adds to my likelihood to delete.<\/li>\n<li>Send good, relevant samples (not gifts). Samples are harder to throw away than an email, a voicemail, or a paper flyer. If they\u2019re good, I\u2019m likely to keep them to use somehow or even inquire about how to get more. Gifts I\u2019ll keep or share with my team, but if it doesn\u2019t actually represent your product, well, we\u2019re just going to eat the Kringle and go on with our day.<\/li>\n<li>Don\u2019t go down the food chain. I\u2019ve been privy to three instances in the last week of someone on one of our teams getting a sales email or call and needing to pass it up the food chain. Now, you\u2019ve not only wasted my time, but that of my teams, too, and my time Aggressive.<\/li>\n<li>If your prospective customer gives no signs of life, let them be. Please. Find more fertile waters. Best of luck to you.<\/li>\n<\/ul>\n<p>Selling is a part of business, it\u2019s a part of <em>my<\/em> business, but on the receiving end and as a marketing professional, I beg for this inbox harassment to cease!<br \/>\nI\u2019m not buying the aggressive strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cold calling, and the younger, less effectual brother to it \u2013 cold emailing, are undoubtedly a part of selling and building a customer portfolio. They can\u2019t all stop. But what needs to, and needs to maybe twelve emails ago, are the many, many, many phone calls (and subsequent voicemails) and the dozens of \u201cfollow-up\u201d emails [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":4543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[12,7],"tags":[838,839,105,840,123,14,841],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Aggressive Sale Doesn\u2019t Sell - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2019\/08\/08\/the-aggressive-sale-doesnt-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Aggressive Sale Doesn\u2019t Sell - REMANU\" \/>\n<meta property=\"og:description\" content=\"Cold calling, and the younger, less effectual brother to it \u2013 cold emailing, are undoubtedly a part of selling and building a customer portfolio. 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