{"id":494,"date":"2011-12-01T16:19:19","date_gmt":"2011-12-01T22:19:19","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=494"},"modified":"2011-12-01T16:19:19","modified_gmt":"2011-12-01T22:19:19","slug":"thanks-for-nothing","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2011\/12\/01\/thanks-for-nothing\/","title":{"rendered":"Thanks for Nothing!"},"content":{"rendered":"

To all the marketers, salespeople, corporations, SPAMers, advertisers, and\u00a0vendors who contacted me this week I say to you now:
\nTHANKS FOR NOTHING!
\nActually, I should say, “No thank you!”<\/strong> for clogging my inbox with junk\u00a0mail, SPAM, worthless advertising, and phony thank-you letters.
\nBut what I really want to say is, “You failed!”<\/strong> All that you’ve\u00a0accomplished is that you pissed us off, turned us off, and devalued yourself\u00a0in our eyes. In summary, in your attempt to use a turkey as a disguise to\u00a0catch our attention, you’ve become the turkey!
\n\"\"<\/a>
\nYou said you wanted to thank us. You didn’t actually do that. Instead, you\u00a0offered us a discount if we would just spend more money.
\nIt’s either Thanksgiving or it’s Black Friday. Take your pick. Don’t pretend\u00a0you’re grateful if all you really want is for me to buy something.
\nI’m not interested in arguing about what the real purpose of Thanksgiving.\u00a0Our society moved away from that decades ago. Thanksgiving, for most, has\u00a0become a time for giving thanks. A time for spending time with friends and\u00a0family. A time for eating turkey and a time for sharing a meal with the\u00a0people you love the most. Absent its controversial roots and\u00a0purpose, Thanksgiving is a beautiful thing.
\nSo, please, don’t spoil the beauty with your half-hearted, desperate\u00a0attempts at getting into our wallets.<\/strong>
\nTo the rest of you, to my friends, to my colleagues, to my readers, I say,\u00a0Don’t be a turkey!\u00a0<\/strong>Be grateful. Be real. Be authentic. And, use my tips\u00a0below to get out there and truly say thanks to your customers.
\n(Note: these are great tips you can use any time of year. In fact, your\u00a0customers will appreciate your genuine gratitude even more on a random day\u00a0in August.)<\/strong>
\n 
\nSeven Genuine Ways to Thank Your Customers:<\/strong>
\n 
\nShow up in person<\/strong> – Nothing says you care like being there. Gifts of your\u00a0time are the most precious.
\nCall them<\/strong> – If you can’t go, call. Reach out and thank them from your\u00a0heart.
\nWrite them a note<\/strong> – A well-crafted, hand-written personal note works\u00a0wonders. In a world of electronic communication, your note will stand out.\u00a0If your note is any good, they’ll save it, they’ll hang it up, and they’ll\u00a0show their friends and colleagues. Use great paper, write the note yourself,\u00a0and address the envelope yourself.
\nTake them to a ballgame, an event, or a seminar<\/strong> – Don’t send them tickets.\u00a0Go with them. Create a memory together. People will forget who paid, but\u00a0they’ll never forget who they sat with. Sporting events, concerts, art\u00a0shows…whatever. They’re all a great way to build and further the\u00a0relationship.\u00a0Extra credit<\/strong> for taking your customer to a business seminar\u00a0that provides new ideas, inspiration, and information that helps your\u00a0customer to solve a problem, to think about their business in new ways, or\u00a0to make more money.
\nBuy them dinner<\/strong> – It’s an oldie but a goodie. People like to eat. And,\u00a0they love to eat well. Take them somewhere they wouldn’t take themselves but\u00a0where they’d love to go. Be careful that your customer is not uncomfortable\u00a0in any way. Make it clear that you’re treating and that you’re celebrating\u00a0your business relationship. Have a drink, but don’t get drunk. You want them\u00a0to remember the time together…and, you want to have a meaningful\u00a0conversation that may just happen to unlock additional opportunities.
\nDo something on behalf of your customer<\/strong> – Something that your customer\u00a0would appreciate – Volunteer to work at their favorite charity event, put
\nyour boots on and work in their business for a day, sponsor their kid’s\u00a0soccer team, or help them with some sort of manual labor or clean-up. Those\u00a0are just a few to get you thinking.
\nGive thanks without expectation<\/strong> – Don’t ask for any additional business.\u00a0There will always time for that later. Instead, focus on making your\u00a0customer feel your gratitude. Make them understand that you care.\u00a0Big hint<\/strong>: This one is the most important.
\nMy list is just a start. The most meaningful (and most memorable) ways to\u00a0say thanks are the ones that are the most personal to you and most\u00a0personalized for your customers. Use your creativity, use your intimate\u00a0knowledge of your customers’ likes and passions, use your resources, use\u00a0your value, and use your heart.
\nAbove all, don’t be a turkey – or you’ll get gobbled-up by your\u00a0competition.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

To all the marketers, salespeople, corporations, SPAMers, advertisers, and\u00a0vendors who contacted me this week I say to you now: THANKS FOR NOTHING! Actually, I should say, “No thank you!” for clogging my inbox with junk\u00a0mail, SPAM, worthless advertising, and phony thank-you letters. But what I really want to say is, “You failed!” All that you’ve\u00a0accomplished […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4],"tags":[],"acf":[],"yoast_head":"\nThanks for Nothing! - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2011\/12\/01\/thanks-for-nothing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thanks for Nothing! - REMANU\" \/>\n<meta property=\"og:description\" content=\"To all the marketers, salespeople, corporations, SPAMers, advertisers, and\u00a0vendors who contacted me this week I say to you now: THANKS FOR NOTHING! 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