{"id":519,"date":"2011-12-02T13:39:38","date_gmt":"2011-12-02T19:39:38","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=519"},"modified":"2011-12-02T13:39:38","modified_gmt":"2011-12-02T19:39:38","slug":"before-you-social","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2011\/12\/02\/before-you-social\/","title":{"rendered":"What Do YOU Need to Know Before Using Social Media?"},"content":{"rendered":"

So you’ve likely been waiting to start social media, for one reason or\u00a0another. Good news: We interviewed an expert for you, to find out what your\u00a0company needs to do BEFORE you start using social media.
\nWe spent a little time talking to Jason Falls, author of No BS Social Media,\u00a0and founder of Social Media Explorer. Jason knows a thing or two about\u00a0social media so we picked his brain to find out what he thinks is the one\u00a0thing businesses in the automotive industry need to know.
\nClick below\u00a0to watch the video, lasting 94 seconds:
\n\/\/
\nFor those who don’t enjoy or can’t watch the video, here’s what Jason\u00a0shared:
\nThe one thing you need to know before starting to use social media is:<\/strong><\/span>
\nKnow what social media can do for your business, so you know what you want\u00a0to do, so you can use it the right way for your business.
\nThere are 7 things social media can do for your business:<\/strong>
\n1) Enhance branding awareness
\n2) Protect reputation
\n3) Enhance public relations
\n4) Build your community
\n5) Extend Your Customer Service
\n6) Facilitate Research and Development
\n7) Drive Sales
\nYou need to decide which you want to use social media for so you can focus\u00a0on using social media the right way, and measure the right things.
\nWhat are you waiting for?<\/strong>
\nTake a few minutes and review the 7 things social media can do for you.\u00a0Would any of them help your business grow? Wouldn’t ALL of them help your\u00a0business grow?
\nYour turn:<\/strong> Invest few minutes thinking about what the most important thing\u00a0your business could use social media for.
\nComment on this post and let us know, and we’ll start writing articles\u00a0explaining how we have used (or find case studies and examples of how others\u00a0have used) social media for their business.<\/p>\n","protected":false},"excerpt":{"rendered":"

So you’ve likely been waiting to start social media, for one reason or\u00a0another. Good news: We interviewed an expert for you, to find out what your\u00a0company needs to do BEFORE you start using social media. We spent a little time talking to Jason Falls, author of No BS Social Media,\u00a0and founder of Social Media Explorer. 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