{"id":573,"date":"2011-12-13T14:28:24","date_gmt":"2011-12-13T20:28:24","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=573"},"modified":"2011-12-13T14:28:24","modified_gmt":"2011-12-13T20:28:24","slug":"the6milliondollarman","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2011\/12\/13\/the6milliondollarman\/","title":{"rendered":"The $6 Million Man"},"content":{"rendered":"<p>The $6 Million Man. Yep, he exists. His name is Mark Schwartzman. He owns\u00a0and runs Glen Burnie Transmissions in Glen Burnie, Maryland, and he\u2019s one of\u00a0the most insightful businessmen in the transmission industry. Captain Reman\u00a0interviewed Mark this week via Skype on the tail-end of Glen Burnie\u2019s 50th\u00a0Anniversary Party.<br \/>\nWatch the interview below (about 10 minutes) for an in-depth look at what it\u00a0takes to be successful in the transmission business today, and for tips on\u00a0how you can grow your shop to $6 million. (OK, even if you can\u2019t get all the\u00a0way to $6 million yet, you\u2019ll find at least one new idea in this video\u00a0interview that will put more money in your pocket this week.)<br \/>\nFirst, here&#8217;s a few stats:<\/p>\n<ul>\n<ul>\n<li>The Man: \u00a0Mark Schwartzman<\/li>\n<li>The Shop: Glen Burnie Transmissions<\/li>\n<li>The Location: Glen Burnie, MD<\/li>\n<li>2011 Revenue: $6 million ($4 million in retail, $2 million\u00a0over-the-counter or outside sales), 98% of which is transmission business\u00a0only<\/li>\n<li>General Repair Services: N\/A<\/li>\n<li>Bays: 21<\/li>\n<li>Employees: 19<\/li>\n<li>Installers: 6<\/li>\n<li>Builders: None<\/li>\n<li>Car Count: 300\/month<\/li>\n<\/ul>\n<\/ul>\n<p>\/\/<br \/>\nClick above\u00a0to watch the entire video (it\u2019s about 10 minutes) or keep\u00a0reading for the highlights of Captain Reman\u2019s interview with Mark\u00a0Schwartzman, the man, the myth, the legend:<br \/>\n&nbsp;<br \/>\n<strong>Q: What\u2019s the secret to success in the transmission business?<\/strong><br \/>\n\u201cYou have to treat people right. And, always give the customer options. You\u00a0know, I just think people want to hear the truth.\u201d<br \/>\n<strong>Q: What about on the phone? Any tips about phone procedure?<\/strong><br \/>\n\u201cYou have to engage the customer. They call up and say, \u2018My transmission&#8217;s\u00a0bad.\u2019 Well, who told you it&#8217;s bad? Oh, it was at the dealer? What&#8217;d the\u00a0dealer say? Once a customer tells you they\u2019ve been out to a dealer who gave\u00a0them a price, you know you\u2019re going to beat that dealer price. You just have\u00a0to ask questions. I tell my guys all the time &#8211; I give &#8217;em a price and I\u00a0say, is that what you expected to spend?\u201d<br \/>\n<strong>Q: What percentage of the time are you answering the phone or email as\u00a0opposed to a center manager or another employee?<\/strong><br \/>\n\u201cWell, it&#8217;s usually me and two other service advisors. I get anywhere from\u00a04-10 emails over the weekend for price quotes and I handle those myself.\u00a0You\u2019d be amazed at the closing ratio.\u201d<br \/>\n<strong>Q: You\u2019re not afraid give prices over the phone?<\/strong><br \/>\n\u201cNot at all. You know, there&#8217;s no such thing as rebuilt engines anymore.\u00a0There&#8217;s only remanufactured. I don&#8217;t know if the transmission industry&#8217;s\u00a0going to go that way but in a general repair shop, if someone calls and\u00a0says, \u2018Hey, how much is it for a brake job?\u2019 and you tell them what kind of\u00a0car you have, you get a price. There&#8217;s nothing wrong with that. You might\u00a0lose the job, but at least you engaged the person. You got them on the\u00a0phone. When someone calls and asks for a price, I see that money spent to\u00a0get that lead in the shop through advertising. Spend some time with\u00a0them.\u201d<br \/>\n<strong>Q: Do you have any builders on staff anymore?<\/strong><br \/>\n\u201cNo, we haven&#8217;t had a builder for almost two years.\u201d<br \/>\n<strong>Q: What do you think the biggest challenge is for a transmission shop\u00a0owner?<\/strong><br \/>\n\u201cOne of the biggest issues is getting the phone to ring. It&#8217;s really about\u00a0getting the phone to ring, and also watching a lot of their expenses. You\u00a0know, it&#8217;s tough to have high-quality people on salary if they&#8217;re not doing\u00a0the business. I think a lot of these shops are overstaffed.\u201d<br \/>\n<strong>Q: Any final advice for shop owners?<\/strong><br \/>\n\u201cMake sure you&#8217;re more than a hundred miles away from me! Seriously,\u00a0though, you\u2019ve got to let people know you&#8217;re selling a great product.\u00a0You\u2019re going to do the best thing possible for your customer. You&#8217;re going\u00a0to put them in the best situation you can, and you&#8217;re going to give the best\u00a0solution to their problem. If you\u2019re a builder, you&#8217;re going to build the\u00a0best transmission they can have. If you&#8217;re an installer, you&#8217;re going to\u00a0get them the best transmission they can have and at a good price. They have\u00a0a transportation issue and they\u2019ve got to get to work, they\u2019ve got to pick\u00a0their kids up from school. <em>You&#8217;re not really fixing cars. You&#8217;re fixing<\/em>\u00a0<em>people<\/em>. You\u2019ve got to take care of your customers in the budget that works\u00a0for them and for you to make a living also.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The $6 Million Man. Yep, he exists. His name is Mark Schwartzman. He owns\u00a0and runs Glen Burnie Transmissions in Glen Burnie, Maryland, and he\u2019s one of\u00a0the most insightful businessmen in the transmission industry. Captain Reman\u00a0interviewed Mark this week via Skype on the tail-end of Glen Burnie\u2019s 50th\u00a0Anniversary Party. Watch the interview below (about 10 minutes) [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4],"tags":[55,20,57,58,14],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The $6 Million Man - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2011\/12\/13\/the6milliondollarman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The $6 Million Man - REMANU\" \/>\n<meta property=\"og:description\" content=\"The $6 Million Man. Yep, he exists. His name is Mark Schwartzman. He owns\u00a0and runs Glen Burnie Transmissions in Glen Burnie, Maryland, and he\u2019s one of\u00a0the most insightful businessmen in the transmission industry. Captain Reman\u00a0interviewed Mark this week via Skype on the tail-end of Glen Burnie\u2019s 50th\u00a0Anniversary Party. 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