{"id":5792,"date":"2020-11-25T17:02:39","date_gmt":"2020-11-25T17:02:39","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=5792"},"modified":"2020-11-25T21:02:09","modified_gmt":"2020-11-25T21:02:09","slug":"thanks-for-nothing-2","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2020\/11\/25\/thanks-for-nothing-2\/","title":{"rendered":"Thanks for Nothing!"},"content":{"rendered":"\t\t
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To all the marketers, salespeople, corporations, SPAMers, advertisers, and vendors who contacted me this week I say to you now:
THANKS FOR NOTHING!<\/p>

Actually, I should say, <\/span>\u201cNo thank you!\u201d<\/strong> for clogging my inbox with junk mail, SPAM, worthless advertising, and phony thank-you letters.<\/span><\/p>\n

But what I really want to say is, \u201cYou failed!\u201d<\/strong> All that you\u2019ve accomplished is that you pissed us off, turned us off, and devalued yourself in our eyes. In summary, in your attempt to use a turkey as a disguise to catch our attention, you\u2019ve become the turkey!
\"\"<\/a>
You said you wanted to thank us. You didn\u2019t actually do that. Instead, you offered us a discount if we would just spend more money. It\u2019s either Thanksgiving or it\u2019s Black Friday. Take your pick. Don\u2019t pretend you\u2019re grateful if all you really want is for me to buy something. I\u2019m not interested in arguing about what the real purpose of Thanksgiving. Our society moved away from that decades ago.<\/p>\n

Thanksgiving, for most, has become a time for giving thanks. A time for spending time with friends and family. A time for eating turkey and a time for sharing a meal with the people you love the most. Absent its controversial roots and purpose, Thanksgiving is a beautiful thing.<\/p>\n

So, please, don\u2019t spoil the beauty with your half-hearted, desperate attempts at getting into our wallets.<\/strong><\/p>\n

To the rest of you, to my friends, to my colleagues, to my readers, I say, Don\u2019t be a turkey! <\/strong>Be grateful. Be real. Be authentic. And, use my tips below to get out there and truly say thanks to your customers.<\/p>\n

(Note: these are great tips you can use any time of year. In fact, your customers will appreciate your genuine gratitude even more on a random day in August.)<\/strong><\/p>\n

Seven Genuine Ways to Thank Your Customers:<\/strong><\/p>\n

1. Show up in person<\/strong> \u2013 Nothing says you care like being there. Gifts of your time are the most precious.<\/p>\n

2. Call them<\/strong> \u2013 If you can\u2019t go, call. Reach out and thank them from your heart.<\/p>\n

3. Write them a note<\/strong> \u2013 A well-crafted, hand-written personal note works wonders. In a world of electronic communication, your note will stand out. If your note is any good, they\u2019ll save it, they\u2019ll hang it up, and they\u2019ll show their friends and colleagues. Use great paper, write the note yourself, and address the envelope yourself.<\/p>\n

4. Take them to a ballgame, an event, or a seminar<\/strong> \u2013 Don\u2019t send them tickets. Go with them. Create a memory together. People will forget who paid, but they\u2019ll never forget who they sat with. Sporting events, concerts, art shows\u2026whatever. They\u2019re all a great way to build and further the relationship. Extra credit<\/strong> for taking your customer to a business seminar that provides new ideas, inspiration, and information that helps your customer to solve a problem, to think about their business in new ways, or to make more money.<\/p>\n

5. Buy them dinner<\/strong> \u2013 It\u2019s an oldie but a goodie. People like to eat. And, they love to eat well. Take them somewhere they wouldn\u2019t take themselves but where they\u2019d love to go. Be careful that your customer is not uncomfortable in any way. Make it clear that you\u2019re treating and that you\u2019re celebrating your business relationship. Have a drink, but don\u2019t get drunk. You want them to remember the time together\u2026and, you want to have a meaningful conversation that may just happen to unlock additional opportunities.<\/p>\n

6. Do something on behalf of your customer<\/strong> \u2013 Something that your customer would appreciate \u2013 Volunteer to work at their favorite charity event, put
your boots on and work in their business for a day, sponsor their kid\u2019s soccer team, or help them with some sort of manual labor or clean-up. Those are just a few to get you thinking.<\/p>\n

7. Give thanks without expectation<\/strong> \u2013 Don\u2019t ask for any additional business. There will always time for that later. Instead, focus on making your customer feel your gratitude. Make them understand that you care. Big hint<\/strong>: This one is the most important.
My list is just a start. The most meaningful (and most memorable) ways to say thanks are the ones that are the most personal to you and most personalized for your customers. Use your creativity, use your intimate knowledge of your customers\u2019 likes and passions, use your resources, use your value, and use your heart.<\/p>\n

Above all, don\u2019t be a turkey \u2013 or you\u2019ll get gobbled-up by your competition.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

To all the marketers, salespeople, corporations, SPAMers, advertisers, and vendors who contacted me this week I say to you now:THANKS FOR NOTHING! Actually, I should say, \u201cNo thank you!\u201d for clogging my inbox with junk mail, SPAM, worthless advertising, and phony thank-you letters. But what I really want to say is, \u201cYou failed!\u201d All that you\u2019ve accomplished is that you pissed us […]<\/p>\n","protected":false},"author":36,"featured_media":5793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4,6,12],"tags":[1007,375,105,840,123,1006,779,1008,266],"acf":[],"yoast_head":"\nThanks for Nothing! - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2020\/11\/25\/thanks-for-nothing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thanks for Nothing! - REMANU\" \/>\n<meta property=\"og:description\" content=\"To all the marketers, salespeople, corporations, SPAMers, advertisers, and vendors who contacted me this week I say to you now:THANKS FOR NOTHING! 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