{"id":696,"date":"2012-01-22T06:45:48","date_gmt":"2012-01-22T12:45:48","guid":{"rendered":"http:\/\/etereman.com\/remanu\/?p=696"},"modified":"2012-01-22T06:45:48","modified_gmt":"2012-01-22T12:45:48","slug":"the-stigma-of-sales","status":"publish","type":"post","link":"https:\/\/etereman.com\/remanu\/2012\/01\/22\/the-stigma-of-sales\/","title":{"rendered":"The Stigma of Sales"},"content":{"rendered":"<p>There are two kinds of people in the world \u2013 cat people and dog people. Wait, no. That\u2019s not the point of this article. There are two other kinds of people in the world \u2013 people who love sales and people who hate sales. And, then, there are those who hate salespeople and those who love salespeople. From my own experience, I have found that there are far more Americans who detest salespeople than there are those who love (or even like) salespeople.<br \/>\nYou\u2019ve heard all the jokes. \u201cHow do you know a salesman is lying? His lips are moving.\u201d<br \/>\nThe reason why it\u2019s funny is because it\u2019s true. Salespeople for centuries have given themselves a bad name. Which means, they\u2019ve given you a bad name.<br \/>\nBut don\u2019t just take my word for it. This week, I conducted a survey on Facebook and Twitter with a single question:<\/p>\n<p style=\"text-align: center\"><strong>&#8220;What one thing do you DISLIKE most about salespeople?&#8221;<\/strong><\/p>\n<p style=\"text-align: left\"><a class=\"wistia-popover[width=640,height=388,playerColor=#BDBDBD]\" href=\"http:\/\/fast.wistia.com\/embed\/iframe\/36910b29ad?videoWidth=640&amp;videoHeight=360&amp;volumeControl=true&amp;controlsVisibleOnLoad=true&amp;playerColor=BDBDBD&amp;autoPlay=true&amp;popover=true&amp;plugin%5BpostRoll%5D%5Bversion%5D=v1&amp;plugin%5BpostRoll%5D%5Btext%5D=Click%20to%20sign%20up%3Cbr%2F%3Efor%20the%20REMAN%20U%3Cbr%2F%3Eweekly%20eZine&amp;plugin%5BpostRoll%5D%5Blink%5D=http%3A%2F%2Fwww.etereman.com%2Fsignup&amp;plugin%5BpostRoll%5D%5Bstyle%5D%5BbackgroundColor%5D=%23BDBDBD&amp;plugin%5BpostRoll%5D%5Bstyle%5D%5Bcolor%5D=%23000000&amp;plugin%5BpostRoll%5D%5Bstyle%5D%5BfontSize%5D=36px&amp;plugin%5BpostRoll%5D%5Bstyle%5D%5BfontFamily%5D=Gill%20Sans%2C%20Helvetica%2C%20Arial%2C%20sans-serif&amp;plugin%5Bsocialbar%5D%5Bversion%5D=v1&amp;plugin%5Bsocialbar%5D%5Bbuttons%5D=facebook-twitter-email-googlePlus&amp;plugin%5Bsocialbar%5D%5BtweetText%5D=WATCH%20%26%20LEARN%3A%20REMAN%20U%20%2346%20-%20The%20Stigma%20of%20Sales%20http%3A%2F%2Fetereman.com%2Fremanu%2Fthe-stigma-of-sales%2F%20from%20%40REMANUNIVERSITY%20&amp;plugin%5Bsocialbar%5D%5BshowTweetCount%5D=true\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/embed.wistia.com\/deliveries\/ab45031ac7552df57d8e0ceb1721757aea1ae8b3.jpg?image_play_button=true&amp;image_crop_resized=320x180\" alt=\"\" \/><\/a><br \/>\nHere are a few of the nearly 100 responses I received:<\/p>\n<ul>\n<li>\u201cThey tend to lie\u2026if they don&#8217;t outright lie\u2026they can be very misleading.\u201d<\/li>\n<li>\u201cThe fact that they\u2019re salespeople!! Should be more focused on their clients needs verses their pocket!!\u201d<\/li>\n<li>\u201cFocused on their own selfish needs.\u201d<\/li>\n<li>\u201cTheir utter phoniness.\u201d<\/li>\n<li>\u201cThe fact that too many of them act like a 20 year-old in Vegas looking for nothing more than a one night stand.\u201d<\/li>\n<li>\u201cThey don\u2019t listen.\u201d<\/li>\n<li>\u201cTelling me what I want to buy and what I need instead of asking me what I am looking for and what my needs are.\u201d<\/li>\n<li>\u201cThey make assumptions about what I want.\u201d<\/li>\n<li>\u201cThat they are all liars!\u201d<\/li>\n<li>\u201cThey\u2019re too pushy!\u201d<\/li>\n<li>\u201cYou can never find them after the sale is final&#8230;unless it\u2019s for another sale.\u201d<\/li>\n<li>\u201cHalitosis.\u201d<\/li>\n<li>\u201cTransferring call to another person or department to fix a mistake they made, since it is no longer a \u2018Sales Call.\u2019\u201d<\/li>\n<li>\u201cThey are fake and call you \u2018partner.\u2019\u201d<\/li>\n<li>\u201cFunny you should ask the day I found out a car salesman lied to me &#8211; more than once. My answer: Lie.\u201d<\/li>\n<li>\u201cThe ones that simply tell me they&#8217;ll save me money. Those types have no plan for a working relationship.\u201d<\/li>\n<li>\u201cThey start every call with \u2018How are you doing today?\u2019 but they don\u2019t really want to know. They just want me to buy something.\u201d<\/li>\n<\/ul>\n<p>Hurts, doesn\u2019t it?<br \/>\n<strong>So, what\u2019s the cure? You have to create a name (and a title) for yourself. You have to create a perception for yourself.<\/strong><br \/>\nYou\u2019ve got to do whatever it takes to put yourself in a different category. You have to work hard to create perceived value in the mind of the customer or the prospect so that they think of you as anything but a salesperson.<br \/>\n<strong>Be a value-provider<\/strong>, not a salesperson. <strong>Be a resource<\/strong>, not a salesperson. <strong>Be a friend<\/strong>, not a salesperson. <strong>Be an assistant-buyer<\/strong>, not a salesperson. <strong>Be a customer-advocate<\/strong>, not a salesperson. <strong>Be an idea-generator<\/strong>, not a salesperson. <strong>Be a trusted-advisor<\/strong>, not a salesperson.<br \/>\nBecome perceived as ANYTHING but a salesperson, and you\u2019ll put yourself on a path toward sales success. Stay tuned for next week\u2019s article \u2013 I\u2019ll give you ideas and insight about HOW to get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are two kinds of people in the world \u2013 cat people and dog people. Wait, no. That\u2019s not the point of this article. There are two other kinds of people in the world \u2013 people who love sales and people who hate sales. And, then, there are those who hate salespeople and those who [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[12,7],"tags":[14,72,73],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Stigma of Sales - REMANU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/etereman.com\/remanu\/2012\/01\/22\/the-stigma-of-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Stigma of Sales - REMANU\" \/>\n<meta property=\"og:description\" content=\"There are two kinds of people in the world \u2013 cat people and dog people. 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