Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN


Telling Your Storyteller to Shut Up
December 05, 2019

Who doesn’t love a good story? Since the dawn of time there’s been that image of a roaring fire and a group seated around it, each with their own story to tell. The lives they’ve lived, the adventures they’ve journey upon, the funny anecdotes they’ve heard; humans are simply blessed with excellent memories which allows...

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Odd One Out
November 13, 2019

Bob watched over the rim of a lifted coffee mug from the doorway of his office. Spread out before him was the 20-bay expanse of concrete floor and overhead mercury vapor lights that was the service department of the local dealership. Twin rows of overhead doors made up the outer walls feeding vehicles into the...

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Remember Where You Came From
November 06, 2019

It’s a beautiful sunny Las Vegas day. I’m in a corner writing to you all with headphones on to keep me from being distracted from one of the largest conventions for the automotive industry, AAPEX/SEMA that’s currently all around me. There’s a pageantry to Trade Shows that I just love. The lights, the art direction,...

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Trick or Treat
October 31, 2019

One of the best things about having a kid is experiencing and re-experiencing childhood wonder through their eyes. Last year, I passed on trick or treating with a 5 month old for his first Halloween knowing how obviously it would be a parent-driven candy hoarding event and how indifferent my son would be to the...

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