Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN


Digging Deeper
November 15, 2022

The abyss of the internet has given the entire population the ability to become investigators. From satellite maps to how-to videos, circuit court search engines to color-coded wiring diagrams, the information sought after is just a few clicks away. Gone are the days of the dewey decimal system, best guesses, and assumptions. No longer is...

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Campaign Crusades: When Enough Is Enough!
November 08, 2022

It’s that time of year again. No, not just the beginning of the holiday season but also the intrusive, barraging influx of political campaign ads. Between the texts, the endorsements on television and the non-stop phone calls, there is no way anyone will forget about their civic duty on Tuesday.  Enough is enough.  I have...

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How To Lose A Customer In 10 Seconds
October 25, 2022

Words without action might as well be left unsaid. Broken promises, lack of change, and a void of commitment reduce “I’m sorry”, “I promise”, and “I guarantee”, to nothing but a bunch of haphazardly placed letters. Say less but do more. Actions speak louder than words. A lack of action will cause you to lose...

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Average Is the New F
October 18, 2022

Fancy celebratory dinner that was only so-so. Service that is fair to middling. A “just ok” first date. There will not be a recommendation to your friends for a subpar restaurant experience. The average service level your shop subjected the patron to will not have a return customer. There won’t be a second date.   Stop...

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