Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN


Drive-Thru Disaster
July 26, 2021

I don't normally eat fast food. But when I do, it usually leads to disappointment . For the past month a commercial from a big chain burger joint has been tempting me to try their new chicken sandwich. It looked amazing. It came with pickles. I'm a sucker for pickles. I managed to abstain, until...

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Do It Afraid
July 13, 2021

After I graduated from high school, I had no clue what degree to study for or what I wanted to do for a living. All I wanted to do was play basketball. So, I stayed in my hometown for the first two years of college and attended the University of Wisconsin – Manitowoc. During my...

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Make New Friends
June 28, 2021

My go-to grocery store isn’t the biggest or the cheapest, but they make me feel like a friend. My car insurance likely isn't the best rate out there, but my agent makes me feel like family. The dealership we just purchased two vehicles from doesn’t have the best selection, but the people were invested in...

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It Only Takes a Moment to Change Your Mindset
June 21, 2021

In 2001, I started my senior year in college. At the same time, I was also hired as a video-scouting intern for the Milwaukee Bucks, in the National Basketball Association (NBA). My first assignment was to purge all of the VHS tapes from the 1990s, so that we could create space for the DVD decade...

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