Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN


Don't Worry, Be Happier
March 20, 2024

Every day people are faced with situations that are completely out of their control, things they can not change, and obstacles that promise defeat.  A traffic jam when you’re already late, rain on your wedding day, a parts delivery that’s not showing up on the delivery date, and a customer that refuses to pay.  It...

Read More
The Soft Touch of Service Recovery
February 28, 2024

The only purchasing activity worse than car buying, is appliance shopping. The competing features are endless, the delivery takes eons, and the satisfaction doesn't even come close to that of hopping in a new ride and taking off.  Our dishwasher broke five months ago. I despised the idea of hunting for a replacement so deeply...

Read More
Embracing Change: The Power of Going All-In at ETE
February 19, 2024

At ETE, we pride ourselves on our ability to adapt, evolve, and embrace the principles that guide us toward excellence. Among these guiding principles, the core value of "Go All-in" stands out, particularly during periods of change. Recent organizational shifts within our company remind us that change, while challenging, is an integral part of our...

Read More
Developing a Positive Perspective One Glimmer at a Time
February 06, 2024

Before the dawn of the internet, and specifically social media, we relied on our friends, television, and radio to fuel our pop culture vocabulary. Plastering positive sayings on our Lisa Frank binders in school, reading tagged overpasses while cruising, and mimicking our favorite celebrities gave us phrases such as: “You go Girl!”, and “Eat My...

Read More