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3 Saucy Social Apps You Should Be Using

September 19, 2013 By Jill Of All Trades Leave a comment

© Depositphotos.com/nupix

© Depositphotos.com/nupix


Social media is like a sandwich. You’ve got your bread-meat-cheese base like Facebook, LinkedIn and Twitter. Then you add on some lettuce, pickles, or tomatoes, or Google+, YouTube and Pinterest, in social terms. But what really makes it? The condiments. These are the apps and sites that add flavor to your social media experience.
How do we like to sauce up our social media experience? With Instagram, Vine, and Tumblr.
Instagram
A picture is worth a thousand words. So this post is irrelevant. The end.
I kid. I kid.
Like a good mustard, Instagram complements damn near anything. With 19 filters and 150 million active users, this photo and video sharing platform is an easy way to visually tell your company’s story. As with all social media, the goal is to engage with your customers. But how do you do that? Highlight your products, host a competition, or give a behind the scenes look at what you do. Use your Instagram feed to create an experience – like this:

InstagramExample

Vine
This is like the Sriracha of the social media world – it’s spicy, has a variety of uses, and doesn’t take a lot to make an impact. Vine manages to pack a lot of punch into a 6 second video clip. Yes, I know. “How can 6-seconds of video possible tell my story?” With a little creativity, of course. In fact, some major brands like Virgin Mobile, Oreo, Urban Outfitters, Lowe’s, and General Electric have embraced Vine. While we’re not Vine masters yet, we’re having fun creating new, original, and fairly ridiculous content.

Tumblr
This is Wisconsin. Cheese sauce is totally a condiment. And Tumblr is the creamy, gooey goodness that covers your social sandwich like a cheese hug. And, if you’re looking to engage with the under 25 crowd, it’s where you need to be. This platform is more than just a place to post a white paper. It captures what’s great about blogging and adds an element of interactivity. Followers can like, comment on, and share your posts. They can also send fan mail or ask questions that you can then answer. The only danger is being sucked into the endless vortex of Tumblr ridiculousness (see Literally Unbelievable and T-Rex Trying)
So branch out from the safety of a meat-n-cheese social media experience and kick things up a notch with these experience-enhancing social apps.



Jill of All Trades Aimee Brock is a saucy gal with more than a few apps up her sleeve for sharing what Reman U and ETE are like behind the scenes. What helps you bring more of your brand to your customers? Leave a comment below or email Aimee!

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