Your weekly source of sales, marketing, customer service, and management insight - compliments of ETE REMAN

Kickin’ It Old School

This week has been a homecoming of sorts.  Sadly, tragedy struck the family of a childhood best friend and a funeral brought some old friends together for the first time in several years. We’ve attended each other’s weddings, texted birthday greetings, celebrated milestones at a distance, but the three of us have not spent any […]

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Frigid Fears: How to Survive Them – and Beyond

Negative 17 degrees outside, I sat in the middle of Pictured Rocks National Park in the Upper Peninsula of Michigan, legs wrapped around my Polaris Indy 550, moments away from whimpering in my helmet. “How did Girl Wonder wind up here…,” you wonder?  I wondered the same thing. It all started two weeks earlier when […]

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The Big Impact of Small Celebrations

I celebrated a birthday this past week, and I’m floating somewhere in that spot after the last milestone most people are excited about and the uncertainty of some very adult things ahead of me. Seeing how I wasn’t looking forward to celebrating this year, (forever young is a thing, right?) and my birthday fell on […]

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Don't Let a Boska Get You Down

When I was a small child, my grandmother would frequently call my sister a boska, which roughly translates from Polish to English as being “bossy.”  As a little sister, I’m here to verify that she was bossy and still is. Especially when I’ve had a particularly rough day at work, this memory sticks with me. […]

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The Kind Choice

A former boss of mine once said, “Working with Girl Wonder is easy. You just have to be polite.  If you need her help, be kind.  If you are rude or mean, though, you will get nothing accomplished.” This little insight into how I work has stayed with me for years. It’s something I think […]

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Gone Fishing

The coolness in the air, the feel of dried leaves curled beneath your toes, and the fog of breath dancing on the tip of your nose as you exhale can only mean one thing: muskie fishing. Surprised?  Me, too. Just a few years ago, I probably would have answered with, “Pumpkin Spice Lattes!”  But in […]

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How to Be the Good "Bad Guy"

With a name like Girl Wonder, you might expect me to have superpowers. Sure, I’m pretty good at pulling events together, negotiating with vendors, and planning. But sometimes, I have to engage another special power – saying “no.” Does this two-letter word make me a villain? As a boss, manager, or coworker, does it make […]

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Behind the Scenes Branding

This week’s article was inspired by one of our loyal readers. Sharla emailed us and asked: “Is branding important if you sell to a ‘middle man’ and the end user has no idea you even exist? “ The quick and dirty answer? Yes. Your brand is the outward extension of your business. And, it will always be […]

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Power to the Peon

I had a conversation with my brother last night about his job and some struggles he is dealing with. As a project manager in the pharmaceutical industry, he’s a science guy. I’m a marketing gal, so you could say we see a lot of things very differently. He likes rules and structure. I’m a little […]

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The Worst, Best Day

“Your position has been terminated.” “We’re making some cutbacks in the department.” “Your skills are no longer needed.” No matter how these words are said, no matter what the situation is or what lead up to hearing them, it’s not going to be a great day. A few years ago, these words were aimed at […]

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