You Don’t Have to Sell Something to Gain a Customer

I have never been very handy.  Most of my youth was consumed with soccer and more soccer.  I learned how to change my oil in high school and helped with some small projects around the house, but that was about it. As I have “grown up” and gained appliances, electronics, and properties, the desire to […]

Let’s Get Emotional

I recently had the chance to attend a seminar called “Understanding How Emotions Drive Purchasing Decisions.” I have to admit while selling, I don’t give much thought to how the customer “feels” about a purchase.  Of course, I want them to be happy with my service and the quality of our products, but how do […]

The Cheap Haircut

I’ll preface this story by explaining a little about myself. I like to look good. Whether or not that outcome is always achieved is in the eye of the beholder, but I have always believed in these mottos: “Look good, feel good.” “Dress for the job you want, not the job you have.” That being […]

Honesty, Here's My Wallet

If I had to pass on one trait to my children, it would be honesty. Honesty isn’t just about being a good person. It’s not about having morals or possessing values. It’s about choosing to speak the truth in even the most difficult situations. Think about the restaurant manager who spouts off every excuse under […]