So you’ve likely been waiting to start social media, for one reason or another. Good news: We interviewed an expert for you, to find out what your company needs to do BEFORE you start using social media.
We spent a little time talking to Jason Falls, author of No BS Social Media, and founder of Social Media Explorer. Jason knows a thing or two about social media so we picked his brain to find out what he thinks is the one thing businesses in the automotive industry need to know.
Click below to watch the video, lasting 94 seconds:
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For those who don’t enjoy or can’t watch the video, here’s what Jason shared:
The one thing you need to know before starting to use social media is:
Know what social media can do for your business, so you know what you want to do, so you can use it the right way for your business.
There are 7 things social media can do for your business:
1) Enhance branding awareness
2) Protect reputation
3) Enhance public relations
4) Build your community
5) Extend Your Customer Service
6) Facilitate Research and Development
7) Drive Sales
You need to decide which you want to use social media for so you can focus on using social media the right way, and measure the right things.
What are you waiting for?
Take a few minutes and review the 7 things social media can do for you. Would any of them help your business grow? Wouldn’t ALL of them help your business grow?
Your turn: Invest few minutes thinking about what the most important thing your business could use social media for.
Comment on this post and let us know, and we’ll start writing articles explaining how we have used (or find case studies and examples of how others have used) social media for their business.