trade show

Remember Where You Came From

It’s a beautiful sunny Las Vegas day. I’m in a corner writing to you all with headphones on to keep me from being distracted from one of the largest conventions for the automotive industry, AAPEX/SEMA that’s currently all around me. There’s a pageantry to Trade Shows that I just love. The lights, the art direction, […]

If You Like It Put Your Brand On It

Our name is on a lot of stuff: stickers, hats, shirts, lanyards, and of course, pens. It’s also on some pretty niche stuff: Klement’s beef snack sticks (“Nice to Meat You”), VIN decoding mousepads, beer mugs, bobbleheads… and we come up with new, interesting stuff to brand all the time, partly because our favorite customers, […]

The 7 Most Powerful Words I Learned in Memphis

Traveling to my first trade show, I was filled with anticipation. I was excited to see what the hype was all about, meet some of our customers face to face, and watch my teammates interact with Showpower attendees. I’ve been to trade shows before, as a vendor and a participant, but I have never been […]

Who's Your Audience?

A few weeks ago, I attended an industry show with one of my sales teammates. We arrived before the vendor exhibit time to catch some golf and extra networking. The weather was perfect and we were a couple of lucky guys, to say the least. We woke up early our second day to watch all […]

We Came, We Saw, We Played Jenga

We’ve attended more than a few trade shows lately. This past week we attended the Automotive Service and Repair Week (ASRW) show in Orlando, FL. One of the coolest things we did to get people to come to our booth was to play a life sized version of Jenga. // So what’s the lesson for […]